Associate Director, Data Engineering, UK

WPP Media Limited; Greater London; On-site; GBP 100,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media is seeking an Associate Director, Engineering to lead the BI & Data Management division within the Data, Technology and Analytics team. You will oversee data integration strategies and build robust pipelines powering client dashboards on the Measure platform.

You will mentor a high-performing team, drive best practices, and partner with clients to understand strategic objectives while delivering scalable data solutions across the global agency network.

Qualifications

• Experience designing, architecting, and implementing complex data integration strategies for unified analytics.
• Extensive experience with cloud data platforms, specifically GCP.
• High proficiency in SQL for data manipulation and analytics.
• Design, build, and maintain complex data pipelines (ETL/ELT).
• Experience with dbt for data transformation.
• Experience with data ingestion tools like Adverity.
• Strong data modeling capabilities for analytics.
• Experience with digital marketing, media campaign data, or web analytics.
• Excellent communication and stakeholder management skills.

Responsibilities

• Design, build, and implement robust data engineering solutions and pipelines with high data quality and performance.
• Serve as senior technical liaison to planning teams, stakeholders, and cross-functional departments.
• Establish validation and auditing processes to ensure data integrity.
• Oversee data pipelines and models powering dashboards on the Measure platform.
• Lead evaluation and integration of new data sources and technologies.
• Mentor the BI team on best practices, data governance, and client engagement.

Skills

Data integration

Google Cloud Platform

SQL

ETL/ELT

dbt

Adverity

Power BI

Data modeling

Python

CI/CD

Jira

Confluence

Data governance

Stakeholder management

Communication

Tools

Adverity

GCP

Power BI

dbt

Python

Jira

Confluence

Job description

London, United Kingdom

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary and Impact

DTA is WPP’s global data products and technology arm. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

About WPP MediaBI & Data Management

As the central hub for BI and data engineering, our team of 30+ specialists is responsible for the integrity, flow, and accessibility of data across the entire WPP Media ecosystem. By bridging technical data engineering with advanced BI reporting, we provide the robust foundation that powers WPP Media’s platform and drives growth at scale.

As Associate Director, Engineering youwill be joining theBI & Data Managementdivision of WPP Media’s Data, Technology and Analytics team.

This role involvesleadingclient projectsand overseeing the strategic development of solutionsthat aggregate diverse data sources into a single, unified view.You will act as a subject matter expert and strategic for our Measure data platform – a unified system for data connection, ingestion, transformation, and reporting – built on a robust technology stack includingAdverity, GCP, andPowerBI.

You will be responsible for the strategic design and delivery of robust, scalable data engineering solutions that power critical insights and analytics for our diverse client base.

You willbe responsible forestablishingbest practices, quality assurance processes andways of workingthat ensure the reporting solutions we deliver are consistentlyaccurateand meeting the needs of our clients.Yourcore focus will be on partnering with our clients to deeply understand their strategicobjectivesand challenges. You will alsobe responsible forfostering a high-performing and collaborative team culture between your direct report, the WPP 650 BI team, and the wider business.

Key Responsibilities

• In partnership with others in the BI & DM team, design, build, and implement robust data engineering solutions and data pipelines, high standards for data quality, reliability, and performance.
• Serve as senior technical liaison and strategic partner toplanning teams, client stakeholders, and cross-functional departments,translatingbusiness specifications into precise technical requirements for implementation.
• Design andenforce robust validation and auditingprocessesto ensure the highest levels of data integrity, consistency, and reliability across all platforms.
• Oversee the development and maintenance ofdata pipelines and data models to powerdashboarding solutionsdelivered via the Measure platform,taking ownership of advanced data model design, dashboard deployment strategies, innovation, and change management.
• Lead initiatives toidentify, evaluate, and integrate new data sources and technologiesto enhance the Measure platform's capabilities and drive continuous improvement.
• Mentor and guide your direct reports onBI best practices, advanced data modeling, Power BI development, data governance, and effective client engagement.

Skills and Experience

AtWPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embraceWPP &WPP Media’ssharedcorevalues:

• Experience in designing, architecting, and implementing complex data integration strategies, transforming disparate datasets into unified, high-value data models for advanced analytics and visualization.
• Extensive experience with cloud data platforms, specifically Google Cloud Platform (GCP) services.
• High proficiency in SQL for data manipulation, transformation, and analysis, with an emphasis on optimization and best practices.
• Demonstrated experience in designing, building, and maintaining complex and scalable data pipelines (ETL/ELT).
• Experience with data transformation tools like dbt.
• Experience working with data ingestion tools like Adverity.
• Deep understanding and practical application of data modeling techniques.
• Extensive experience working with digital marketing, media campaign data, ad serving technologies, and/or web analytics data, with the ability to guide a team in this domain.
• Excellent communication, interpersonal, and stakeholder management skills.
• Strong strategic thinking, project management, and problem-solving abilities, with a focus on delivering impactful, high-quality solutions.
• Experience working with dashboarding tools (PowerBi preferred)
• Proficiency in a scripting language like Python.
• Exposure to CI/CD practices for data pipelines.
• Experience with project management tools such as Jira and Confluence.
• Basic understanding of data governance principles.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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