Director, Content and Digital PR

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Director of Content and Digital PR to lead the global content strategy. This pivotal role involves maximizing organic performance through high-quality, SEO-optimized content while enhancing brand authority through strategic digital PR initiatives. The ideal candidate will have a proven track record in content strategy, strong analytical skills, and the ability to manage diverse content teams. Join a dynamic environment where your expertise can significantly impact user engagement and conversion rates, driving success in a fast-paced digital landscape.

Qualifications

• 4+ years of experience in content strategy and digital PR.
• Strong writing and analytical skills with a user-first content approach.

Responsibilities

• Develop a global content strategy balancing SEO and user engagement.
• Oversee execution of digital PR initiatives for organic growth.
• Monitor content performance and drive continuous improvement.

Skills

Content Strategy

SEO Content Production

Digital PR

Analytical Skills

Writing and Editing

CRO Principles

Job description

Director, Content and Digital PR, London

Client: Crypto.com

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: ebcc37022d07

Job Views: 4

Posted: 28.04.2025

Expiry Date: 12.06.2025

Job Description:

As Director, Content and Digital PR, you will be responsible for shaping the global content strategy to maximise organic performance while ensuring content meets user needs and conversion goals. You will oversee the production of engaging, high-quality content that aligns with SEO best practices, while also leading digital PR initiatives to enhance brand authority. A key aspect of the role is ensuring content supports strong conversion rate optimisation (CRO) and delivers value beyond search rankings.

Responsibilities:

• Develop and implement a global content strategy that balances SEO performance with user engagement and CRO.
• Ensure content quality, relevance, and alignment with both search intent and human needs.
• Oversee the execution of digital PR initiatives, ensuring they contribute to organic growth.
• Manage and collaborate with internal and external content teams to deliver high-quality, optimised content.
• Work closely with the Organic Growth Lead and CRO Lead to ensure content strategy supports conversion objectives.
• Monitor and analyse content performance, using insights to drive continuous improvement.
• Stay updated on content, SEO, and digital PR trends to inform strategic direction.

Requirements:

• 4+ years of experience in content strategy, SEO content production, and digital PR.
• Strong writing, editing, and content planning skills with a deep understanding of SEO.
• Experience managing content teams and external contributors.
• Strong analytical skills, with the ability to interpret data and adjust strategy accordingly.
• Familiarity with CRO principles and a user-first content approach.
• Experience working in a fast-paced, performance-driven environment.