Director, CCTM

Coca-Cola Europacific Partners plc; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Coca-Cola Europacific Partners plc is seeking a senior brand marketer to drive growth and shape communications across the marketing mix. You will own the brand narrative, align with data-driven plans, and collaborate with Sales, Finance, and agencies to create breakthrough consumer experiences.

This role anchors the brand's omnichannel presence in a fast-moving market. The ideal candidate has 7+ years in brand marketing, strong analytical skills, and proven leadership across large budgets and

Qualifications

• 7+ years of brand marketing experience
• Strong analytical and strategic thinking
• Effective communication and storytelling
• Experience leading cross-functional teams and agency partners

Responsibilities

• Set brand strategy and optimize the marketing mix across channels.
• Lead cross-functional teams with Sales, Finance, and agencies to deliver campaigns.
• Drive growth, ROI, and market share through data-driven plans and creative excellence.

Skills

Brand marketing

Leadership

Analytical thinking

Budget management

Cross-functional collaboration

CPG experience

Education

Bachelor's degree in Marketing or Business

Job description

Experteer Overview

In this role you drive growth for our beverage brands by uncovering consumer insights and shaping growth, profit, and market share. You will own communications strategy across the marketing mix and collaborate with Sales, Finance, and agencies to craft breakthrough consumer experiences. You'll align brand identity and strategy with data-driven plans, delivering compelling narratives and integrated campaigns. This position anchors the brand's next chapter in a fast-moving, omni-channel environment.

Pay / Benefits

• Set brand strategy and optimize the marketing mix to tell the brand story Develop and maintain brand identity, vision, mission, and core values Create data-driven strategic plans leveraging marketplace trends and consumer insights Lead category, portfolio, and brand planning with cross-functional storytelling to rally teams Drive continuous growth from demand generation and refresh the brand's creative and media mix Design personalized consumer experiences and craft breakthrough creative across channels Collaborate with Sales and external partners to execute omni-channel strategies and maximize retail results Manage projects on time and budget, balancing investment and risk for maximum ROI Provide leadership to ensure integrated marketing activities and metrics for effectiveness Define new processes and standards supporting corporate strategies Tasks Bachelor's degree in Marketing, Business or related field 7+ years of brand marketing experience Minimum 2 years of people leadership Experience in Consumer-Packaged Goods (CPG) preferred Proven results across advertising, PR, digital, social, shopper marketing, promotions Strong analytical skills, strategic thinking, and effective communication Experience leading cross-functional teams and agency partners Ability to influence across organizational boundaries and manage large budgets Data-driven mindset for insights to guide media mix and innovation a
• communications with adaptability and urgency Key requirements Iconic Brand Exposure to World Class Leaders Creative Team Culture
• experiences and craft breakthrough creative across channels Collaborate with Sales and external partners to execute omni-channel strategies and maximize retail results Manage projects on time and budget, balancing investment and risk for maximum ROI Provide leadership to ensure integrated marketing activities and metrics for effectiveness Define new processes and standards supporting corporate strategies Tasks Bachelor's degree in Marketing, Business or related field 7+ years of brand marketing experience Minimum 2 years of people leadership Experience in Consumer-Packaged Goods (CPG) preferred Proven results across advertising, PR, digital, social, shopper marketing, promotions Strong analytical skills, strategic thinking, and effective communication Experience leading cross-functional teams and agency partners Ability to influence across organizational boundaries and manage large budgets Data-driven mindset for insights to guide media mix and innovation a
• Iconic Brand Exposure to World Class Leaders Creative Team Culture