Campaign Manager

wppmedia; Greater London; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Medical insurance

Pension plans

Vision & dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media’s Goat Agency seeks a Campaign Manager to lead influencer and social marketing campaigns from concept through delivery, ensuring objectives are met and results are delivered for clients.

You will craft influencer strategies, select partners, manage timelines and budgets, approve content, and optimise campaigns with data-driven insights.

Qualifications

• Minimum 3 years of experience planning and executing influencer campaigns.
• Strong written and verbal communication skills.
• Ability to prioritise and work calmly under pressure.

Responsibilities

• Develop influencer marketing strategies and plans aligned with client goals.
• Identify influencers, assess brand fit and audience reach.
• Negotiate partnerships, deliverables and contracts.
• Provide clear briefs and review content for brand alignment.
• Manage timelines and budgets, track progress and optimise performance.

Skills

Influencer marketing

Campaign planning

Budget management

Negotiation

Content briefs

Tools

Social media platforms

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

This role is withinThe Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.

About the Opportunity:

As a Campaign Manager, you will play a pivotal role in the success of our influencer and social marketing campaigns. You will be responsible for managing the end-to-end execution of campaigns, from conceptualisation to delivery, ensuring that each project meets its objectives and delivers exceptional results for our clients.

Key Responsibilities:

• Develop influencer marketing strategies and campaign plans tailored to client objectives.
• Identify and select suitable influencers, considering brand alignment and audience reach.
• Cultivate and maintain strong relationships with a diverse network of influencers.
• Negotiate and secure influencer partnerships, including compensation, deliverables, and contractual agreements.
• Provide influencers with clear guidelines and creative briefs for campaign content.
• Review and approve influencer-generated content to ensure alignment with brand guidelines and campaign objectives.
• Coordinate content approvals with clients and ensure all necessary revisions are made.
• Create and manage project timelines, ensuring all campaign milestones are met.
• Oversee budgets and expenditures for each campaign to ensure cost-effectiveness.
• Monitor campaign performance and make data-driven recommendations for optimisation.

Role Requirements:

• Minimum of 3 years of relevant experience planning and executing influencer campaigns.
• Demonstrable experience delegating and prioritising an ever-changing workload.
• Competent writing and communication skills.
• Able to work effectively and calmly under pressure.
• Understanding of influencer marketing and social metrics (impressions, reach, engagements).

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe’retogether, fostering creativity, collaboration, and connection in this open and supportive environment. That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide.

Please read our Privacy Notice for more information on how we process the information you provide.

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