Direct Retail Analytics Lead – E‑Commerce Insights

Cathay Pacific Airways Limited; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Cathay Pacific is seeking a Direct Retail Data and Analytics Specialist in London, UK. The role focuses on analyzing website and app performance, turning data into commercial actions to grow online revenue across Europe.

You'll work with Excel, Google Analytics, Adobe Analytics, Qlik Sense and other platforms to uncover trends, identify opportunities, and measure impact of regional initiatives, partnering with regional and Hong Kong teams to drive data-led decision making.

Qualifications

• Degree, post-secondary diploma or certificate, or equivalent experience.
• At least two years’ ecommerce or marketing data-analysis experience.
• Expert knowledge of Excel and Google Analytics or Adobe Analytics with strong numerical and statistical analysis skills.
• Strong interpersonal, communication and problem-solving skills.
• Proficiency in Teams, Word and PowerPoint.
• Knowledge of Adobe Analytics, QlikView and Qlik Sense is advantageous.
• Experience with Adobe Experience Manager or similar CMS and Salesforce Marketing Cloud is advantageous.
• Demonstrated campaign-environment experience and test-and-learn approach for continuous improvement.
• Excellent presentation, planning, time-management and clear written/verbal communication.

Responsibilities

• Analyse daily, weekly and monthly channel data to monitor performance and provide consultancy to the direct retail team.
• Collaborate with BI and Analytics teams to keep data aligned and relevant.
• Identify trends, segments, gaps and opportunities across direct channels for regional and local teams.
• Translate findings into actionable recommendations for regional digital sales.
• Conduct ad hoc studies with channel specialists and leadership to address business needs.
• Define regional data-collection, reporting and analytical processes with the regional team.
• Build team capability by applying data-analysis tools and mentoring colleagues.
• Connect direct-sales data with overall performance and track key KPIs.
• Support regional direct retail campaigns and related reporting and analysis.
• Contribute to continuous improvement and Crisis Response responsibilities.

Skills

Data analysis

Communication

Excel

Google Analytics

Adobe Analytics

Qlik Sense

QlikView

PowerPoint

Teams

Education

Degree or equivalent

Tools

Excel

Google Analytics

Adobe Analytics

Adobe Experience Manager

Salesforce Marketing Cloud

Qlik Sense

QlikView

Microsoft Teams

Word

PowerPoint

Job description

Cathay Pacific is seeking a Direct Retail Data and Analytics Specialist in London, UK. The role focuses on analyzing website and app performance, turning data into commercial actions to grow online revenue across Europe.

You'll work with Excel, Google Analytics, Adobe Analytics, Qlik Sense and other platforms to uncover trends, identify opportunities, and measure impact of regional initiatives, partnering with regional and Hong Kong teams to drive data-led decision making.