Direct Digital Retail Specialist

Cathay Pacific Airways Limited; Greater London; Hybrid; GBP 60,000 - 95,000; Full time

Benefits offered by this job

Discounted airline ticket privileges

Performance bonuses and profit share

Employee Assistance Programme (EAP)

Internal career development

Employee resource groups

Job summary

Cathay Pacific Airways Limited is seeking an Executive-level eCommerce professional to drive revenue across Europe through its website and mobile app. You will create and optimise digital campaigns, merchandise content, and use data to grow conversion and sales.

You will collaborate with regional and Head Office stakeholders to deliver timely campaigns, ensuring brand and customer experience standards are met, while adopting new retail features and tools across web and app channels.

Qualifications

• Relevant degree in Marketing, Business or a related field.
• At least two years of relevant experience, with aviation, travel or tourism experience preferred but not essential.
• Proven campaign-environment experience, with a strong understanding of campaign timing, rollout and performance reporting.
• Strong interest in digital commerce, supported by a data-driven mindset and an interest in performance optimisation.
• Comfortable working in a test-and-learn environment with a focus on continuous improvement.
• Proficiency in Microsoft Office, including Teams, Word and PowerPoint.
• Experience with Adobe Experience Manager or a similar CMS, and Salesforce Marketing Cloud, is advantageous.
• Strong copywriting and literacy skills, with the ability to maintain brand tone and voice while tailoring content to local target segments.
• Self-driven and well organised, with effective forward-planning, prioritisation and time-management skills.
• Clear written and verbal communication, strong stakeholder management and the ability to adapt communication style.

Responsibilities

• Execute the digital sales strategy through disciplined operational planning, accurate campaign execution and cost-effective use of channel mechanics.
• Review end-to-end workflows and campaign processes continuously to improve efficiency, execution quality and speed to market.
• Collaborate with Head Office and regional stakeholders to deliver campaigns consistently and in line with global priorities and standards.
• Optimise the digital sales funnel across web and app channels to improve conversion, engagement and sustainable revenue outcomes.
• Execute targeted customer communications using Marketing Cloud, leveraging segmentation and journey capabilities to support personalised offers and promotions while creating publishing and optimising direct retail content across web, app and social channels.
• Refine promotional placement and content sequencing to guide customers from discovery to purchase.
• Analyse funnel performance to identify customer drop-off points, areas of friction and optimisation opportunities.
• Implement funnel enhancements with marketing teams while maintaining local brand and customer experience standards.
• Drive effective adoption of direct-channel tools, platform features and promotional mechanics across owned and local partner channels.
• Manage web and app content through Adobe Experience Manager, support Head Office platform updates and tool rollouts, and undertake Emergency and Accident and Crisis Response responsibilities as required.

Skills

Digital marketing

Copywriting

Stakeholder management

Fluent English

Data-driven decision making

Education

Bachelor's degree in Marketing/Business or related field

Tools

Adobe Experience Manager

Salesforce Marketing Cloud

Microsoft Office (Teams, Word, PowerPoint)

Job description

Cathay Pacific Airways Limited is seeking an Executive-level eCommerce professional to drive revenue across Europe through its website and mobile app. You will create and optimise digital campaigns, merchandise content, and use data to grow conversion and sales.

You will collaborate with regional and Head Office stakeholders to deliver timely campaigns, ensuring brand and customer experience standards are met, while adopting new retail features and tools across web and app channels.