Direct Retail Data and Analytics Specialist

Cathay Pacific Group; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Cathay Pacific is seeking a Direct Retail Data and Analytics Specialist in London, UK. The role focuses on analyzing website and app performance, turning data into commercial actions to grow online revenue across Europe.

You'll work with Excel, Google Analytics, Adobe Analytics, Qlik Sense and other platforms to uncover trends, identify opportunities, and measure impact of regional initiatives, partnering with regional and Hong Kong teams to drive data-led decision making.

Qualifications

• Degree, post-secondary diploma or certificate, or equivalent experience.
• At least two years’ ecommerce or marketing data-analysis experience.
• Expert knowledge of Excel and Google Analytics or Adobe Analytics with strong numerical and statistical analysis skills.
• Strong interpersonal, communication and problem-solving skills.
• Proficiency in Teams, Word and PowerPoint.
• Knowledge of Adobe Analytics, QlikView and Qlik Sense is advantageous.
• Experience with Adobe Experience Manager or similar CMS and Salesforce Marketing Cloud is advantageous.
• Demonstrated campaign-environment experience and test-and-learn approach for continuous improvement.
• Excellent presentation, planning, time-management and clear written/verbal communication.

Responsibilities

• Analyse daily, weekly and monthly channel data to monitor performance and provide consultancy to the direct retail team.
• Collaborate with BI and Analytics teams to keep data aligned and relevant.
• Identify trends, segments, gaps and opportunities across direct channels for regional and local teams.
• Translate findings into actionable recommendations for regional digital sales.
• Conduct ad hoc studies with channel specialists and leadership to address business needs.
• Define regional data-collection, reporting and analytical processes with the regional team.
• Build team capability by applying data-analysis tools and mentoring colleagues.
• Connect direct-sales data with overall performance and track key KPIs.
• Support regional direct retail campaigns and related reporting and analysis.
• Contribute to continuous improvement and Crisis Response responsibilities.

Skills

Data analysis

Communication

Excel

Google Analytics

Adobe Analytics

Qlik Sense

QlikView

PowerPoint

Teams

Education

Degree or equivalent

Tools

Excel

Google Analytics

Adobe Analytics

Adobe Experience Manager

Salesforce Marketing Cloud

Qlik Sense

QlikView

Microsoft Teams

Word

PowerPoint

Job description

Direct Retail Data and Analytics Specialist

Cathay Pacific

Sales and Distribution Department

Permanent

London, UK

Company Description

Cathay is a premium travel lifestyle brand based in Hong Kong, bringing people closer to the places, experiences and opportunities that matter to them. Our purpose — to move people forward in life — begins with our own people.

Across our airlines, cargo and lifestyle businesses, it is our people who turn journeys into experiences and ambition into progress. Joining Cathay means being part of a global and inclusive community, driven by thoughtful care, progressive attitude and a can-do spirit — and supported to grow through a meaningful career that moves with you.

If you are seeking an opportunity to take flight, let your ambitions propel you higher and further. Make Your Career Move, together with Cathay.

Role Introduction

Reports to: Regional Head of Direct Retail Europe

Passionate about eCommerce, digital analytics and turning data into commercial results? Join Cathay and play a key role in growing online revenue across Europe.

This is a commercial analytics role supporting the performance of Cathay's website and mobile app. Working at the intersection of data, digital sales and strategy, you will use customer, sales and behavioural insights to influence decision-making, optimise the customer journey and identify opportunities for growth. Partnering with teams across Europe and Head Office in Hong Kong, you will help shape how one of the world's leading airline brands drives performance through its owned digital channels.

Bring together data from tools such as Excel, Google Analytics and Adobe Analytics, Qlik Sense and other travel platforms to uncover trends, identify opportunities and measure the impact of regional initiatives. Partner with commercial teams, channel specialists and business stakeholders across the region and head office to turn complex data into clear, practical actions that deliver results.

Your insights will help shape regional direct-sales performance, strengthen a data-led culture and create better experiences for customers, giving you the opportunity to make a visible impact while helping move people forward in life.

Key Responsibilities

• Item 1 of 10, Analyse daily, weekly and monthly channel data to monitor performance, identify improvements and provide informed consultancy and challenge to the direct retail team. Analyse daily, weekly and monthly channel data to monitor performance, identify improvements and provide informed consultancy and challenge to the direct retail team.
• Item 2 of 10, Collaborate with the Business Insights and Analytics team and other stakeholders to keep data aligned, shared and relevant. Collaborate with the Business Insights and Analytics team and other stakeholders to keep data aligned, shared and relevant.
• Item 3 of 10, Identify performance trends, historical patterns, target customer segments, gaps and opportunities across direct channels for local and head office teams. Identify performance trends, historical patterns, target customer segments, gaps and opportunities across direct channels for local and head office teams.
• Item 4 of 10, Translate findings into actionable recommendations for the regional digital sales team. Translate findings into actionable recommendations for the regional digital sales team.
• Item 5 of 10, Conduct ad hoc studies with channel specialists, regional leadership and direct retail colleagues to address potential business needs and emerging market challenges. Conduct ad hoc studies with channel specialists, regional leadership and direct retail colleagues to address potential business needs and emerging market challenges.
• Item 6 of 10, Define regional data-collection, reporting and analytical processes with the regional business development team. Define regional data-collection, reporting and analytical processes with the regional business development team.
• Item 7 of 10, Build wider team capability by applying Cathay Pacific’s data-analysis tools and mentoring colleagues in their use. Build wider team capability by applying Cathay Pacific’s data-analysis tools and mentoring colleagues in their use.
• Item 8 of 10, Connect direct-sales channel information with broader Cathay Pacific performance data and track and communicate direct-channel key performance indicators. Connect direct-sales channel information with broader Cathay Pacific performance data and track and communicate direct-channel key performance indicators.
• Item 9 of 10, Support regional direct retail campaigns and complete other reporting and analysis as required. Support regional direct retail campaigns and complete other reporting and analysis as required.
• Item 10 of 10, Contribute to continuous improvement and undertake Emergency and Accident and Crisis Response responsibilities as required. Contribute to continuous improvement and undertake Emergency and Accident and Crisis Response responsibilities as required.

Requirements

• Item 1 of 9, Degree, post-secondary diploma or certificate, or an equivalent combination of education, training and experience, is required. Degree, post-secondary diploma or certificate, or an equivalent combination of education, training and experience, is required.
• Item 2 of 9, At least two years’ ecommerce or marketing data-analysis experience. At least two years’ ecommerce or marketing data-analysis experience.
• Item 3 of 9, Expert knowledge of Excel and Google Analytics or Adobe Analytics, together with essential expert numerical and statistical analysis skills. Expert knowledge of Excel and Google Analytics or Adobe Analytics, together with essential expert numerical and statistical analysis skills.
• Item 4 of 9, Superior interpersonal, communication and problem-solving skills. Superior interpersonal, communication and problem-solving skills.
• Item 5 of 9, Proficiency in Microsoft Teams, Word and PowerPoint. Proficiency in Microsoft Teams, Word and PowerPoint.
• Item 6 of 9, Knowledge of Adobe Analytics, QlikView and Qlik Sense is advantageous but not required. Knowledge of Adobe Analytics, QlikView and Qlik Sense is advantageous but not required.
• Item 7 of 9, Experience with Adobe Experience Manager or another content management system, and Salesforce Marketing Cloud, is advantageous but not required. Experience with Adobe Experience Manager or another content management system, and Salesforce Marketing Cloud, is advantageous but not required.
• Item 8 of 9, Demonstrable campaign-environment experience, including an understanding of campaign timing, rollout and timely reporting, plus comfort with a test-and-learn approach focused on continuous improvement. Demonstrable campaign-environment experience, including an understanding of campaign timing, rollout and timely reporting, plus comfort with a test-and-learn approach focused on continuous improvement.
• Item 9 of 9, Good presentation, forward-planning and time-management skills; a self-driven approach and passion for data analysis; and effective written and verbal communication that can be adapted for different audiences across a global team. Good presentation, forward-planning and time-management skills; a self-driven approach and passion for data analysis; and effective written and verbal communication that can be adapted for different audiences across a global team.

We believe that to move our customers forward, we must move our people forward first. Joining Cathay means unlocking a distinctive international lifestyle, supported by a foundation of excellence that respects your life both inside and outside of work.

• Item 1 of 6, Join a globally recognised airline with a strong reputation for operational excellence, safety and customer service. A World of Opportunity: Join a globally recognised airline with a strong reputation for operational excellence, safety and customer service.
• Item 2 of 6, Enjoy discounted airline ticket privileges for you and eligible friends and family across the Cathay network, our world partners and a variety of other airlines, alongside additional travel benefits. A Life in Motion: Enjoy discounted airline ticket privileges for you and eligible friends and family across the Cathay network, our one world partners and a variety of other airlines, alongside additional travel benefits.
• Item 3 of 6, Rewarding Your Contribution: Access performance bonuses, discretionary profit share, allowances, recognition schemes, and flexible working arrangements where applicable to your role.
• Item 4 of 6, Access our Employee Assistance Programme (EAP), providing confidential support and wellbeing resources for employees and their eligible family members. Support When You Need It: Access our Employee Assistance Programme (EAP), providing confidential support and wellbeing resources for employees and their eligible family members.
• Item 5 of 6, Be part of a culture that supports continuous growth, development and internal career opportunities. Grow With Us: Be part of a culture that supports continuous growth, development and internal career opportunities.
• Item 6 of 6, Join employee resource groups, networks and social communities that foster connection, inclusion and belonging. A Connected Community: Join employee resource groups, networks and social communities that foster connection, inclusion and belonging.

Personal & Application Information

Cathay Pacific is committed to fostering an environment that values Diversity, Equity, Inclusion and Belonging. As an equal opportunity employer, we are committed to attracting and hiring qualified individuals from diverse backgrounds, experiences and abilities. We strive to create a respectful, inclusive workplace free from discrimination, harassment and bullying.

Privacy

Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. In processing your application, our team may use Artificial Intelligence (AI) tools to assist our recruitment process; these tools support, not replace, human decision-making, and all outcomes are reviewed by our People team. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.