Digital Strategy & Website Optimization Lead

Lloyds Banking Group; Leeds; Hybrid; GBP 41,000 - 45,000; Full time

Benefits offered by this job

Pension up to 15%

Annual bonus

Share schemes

Flexible benefits

28 days holiday + bank holidays

Job summary

Lloyds Banking Group is seeking a Strategic Development Assistant Manager – Digital on a 12-month FTC/secondment to advance the Public Websites. You will translate strategic priorities into actionable plans, analyse customer and performance data, and work with platform teams to improve website outcomes and efficiency.

You will contribute to discovery, experimentation and evidence-based decisions, while mentoring teams to deliver consistent digital improvements across site experiences.

Qualifications

• CMS platforms; support, manage or improve websites.
• Delivery of digital initiatives from planning to delivery, coordinating priorities and risks.
• Build effective relationships across platform, tech and business teams.
• Draw on customer needs to improve digital experiences.
• Use evidence to detect problems and propose solutions.
• Interest in AI and its application to digital experiences.
• Experience with Adobe tools (AEM) within a website/digital environment.
• Knowledge of SEO and GEO factors affecting site performance and UX.
• Contribute evidence and recommendations in business cases.
• Support discovery activities and testing for continuous improvement.

Responsibilities

• Assist in developing and implementing the Public Website roadmap into actionable plans.
• Analyse customer, market and performance data to identify opportunities.
• Provide insight and recommendations for experiments and discovery activities.
• Collaborate with platform teams to understand user needs and define requirements.
• Help build playbooks, standards and mentorship for consistent delivery.
• Track progress, risks, dependencies and provide updates to senior stakeholders.

Skills

CMS/Website mgmt

Digital delivery PM

Collaborator management

Customer insights

Problem solving

AI awareness

Adobe tools

SEO/ GEO

Benefits realisation

Discovery & experimentation

Tools

Adobe Experience Manager

CMS platforms

Job description

Lloyds Banking Group is seeking a Strategic Development Assistant Manager – Digital on a 12-month FTC/secondment to advance the Public Websites. You will translate strategic priorities into actionable plans, analyse customer and performance data, and work with platform teams to improve website outcomes and efficiency.

You will contribute to discovery, experimentation and evidence-based decisions, while mentoring teams to deliver consistent digital improvements across site experiences.