Digital Strategy and Marketing Specialist

Aon plc; Greater London; Remote; GBP 60,000 - 80,000; Full time

Job summary

Aon plc is seeking a Digital Strategy and Marketing Specialist to develop and deliver global recruitment marketing across digital channels. The role translates hiring priorities into audience-led plans and collaborates with cross-functional teams to enhance platforms and resources.

The position focuses on strategic planning, marketing activation, and performance analysis to drive targeted and measurable recruitment outcomes. In-office role based in London and beyond.

Qualifications

• Experience developing and activating digital marketing strategies that connect organizational priorities with audiences
• Experience coordinating initiatives across social media, career sites, email, paid media or related online environments
• Ability to interpret audience and performance data and translate findings into practical recommendations
• Experience maintaining digital platforms, marketing workflows, templates, blueprints or self-service solutions; knowledge of web-based tools, HTML or low-code is beneficial
• Strong consultation, communication and organizational skills; ability to clarify requirements and manage priorities with cross-functional partners
• Understanding of digital accessibility, brand governance and service-quality requirements
• Experience creating digital, print, and multimedia assets with Adobe Creative Suite to translate client needs into work
• Critical-thinking and problem-solving with strong attention to detail and service orientation

Responsibilities

• Develop and activate digital recruitment marketing strategies across social media, career platforms, email, paid media and other digital channels
• Translate hiring priorities into audience-led marketing plans by defining objectives, target audiences, messaging, delivery methods and success measures
• Partner with Technology, Brand and other teams to ensure digital platforms and content remain functional and aligned with standards
• Consult with recruitment specialists and hiring managers to clarify hiring needs and recommend digital marketing solutions
• Monitor digital marketing performance, interpret engagement data and apply insights to optimization and future planning
• Maintain marketing blueprints, digital resources and reusable materials to improve workflows and scalability of global activity

Skills

Digital marketing strategy

Audience targeting

Performance data interpretation

Cross-functional collaboration

Adobe Creative Suite

HTML/low-code platforms

Web analytics

Accessibility & brand governance

Tools

Adobe Creative Suite

HTML / Low-code

Web analytics tools

Job description

Job Title: Recruitment Marketing
Solution Line: Marketing - Global Recruitment Marketing
Position Type: Full Time
Work Mode: In Office
Cab Facility: No
Shift Time: Flexible
People Manager Role: Yes
Annual Revenue Responsibility: Yes

JOB DESCRIPTION

Role Summary:

The Digital Strategy and Marketing Specialist develops and delivers global recruitment marketing approaches across digital channels, business areas and geographies. The role translates hiring priorities into audience-led marketing plans, recommends appropriate outreach methods and uses performance insights to improve recruitment marketing outcomes.

Working in partnership with recruitment professionals, hiring managers, Technology, Brand and other cross-functional teams, the specialist supports the development of digital platforms, audience journeys, measurement practices and scalable marketing resources. The role combines strategic planning, marketing activation, technology administration and performance analysis to make recruitment marketing more targeted, measurable and efficient.

Key Responsibilities:

• Develop and activate digital recruitment marketing strategies across social media, career platforms, email, paid media and other relevant digital channels.
• Translate hiring priorities into audience-led marketing plans by defining objectives, target audiences, messaging requirements, delivery methods and measures of success.
• Partner with Technology, Brand and other internal teams to ensure digital platforms, marketing activities and content remain functional, accessible and aligned with current standards.
• Consult with recruitment specialists and hiring managers to clarify hiring needs, identify priority audiences and recommend appropriate digital marketing solutions.
• Monitor digital marketing performance, interpret audience engagement data and apply insights to optimization and future planning.
• Maintain marketing blueprints, digital resources and reusable materials while improving workflows, governance and the scalability of global recruitment marketing activity.

Qualifications:

• Experience developing and activating digital marketing strategies that connect organizational priorities with relevant audiences, messaging and delivery methods.
• Knowledge of digital marketing platforms and experience coordinating initiatives across social media, career sites, email, paid media or related online environments.
• Ability to interpret audience and performance data, identify meaningful trends and translate findings into practical recommendations.
• Experience maintaining or improving digital platforms, marketing workflows, templates, blueprints or self-service solutions. Knowledge of web-based tools, HTML or low-code technology is beneficial.
• Strong consultation, communication and organizational skills, including the ability to clarify requirements, manage concurrent priorities and collaborate with cross-functional partners.
• Understanding of digital accessibility, brand governance and service-quality requirements.
• Demonstrated experience creating digital, print, and multimedia assets using Adobe Creative Suite, including Photoshop, Illustrator, InDesign and Premiere Pro to better understand client needs and translate into work.
• Critical-thinking and problem-solving skills, supported by attention to detail and a strong service orientation.

ABOUT AON

Aon plc (NYSE: AON) is the leading global provider of risk management, insurance and reinsurance brokerage, and human capital consulting solutions. We have more than 66,000 colleagues worldwide,
Aon unites to empower results for clients in over 120 countries via innovative and effective risk and people solutions and through industry leading global resources and technical expertise.

HOW WE SUPPORT OUR COLLEAGUES

In addition to our comprehensive benefits package, we are proud to be an equal opportunity workforce. At Aon, we believe a diverse workforce is an innovative workforce. Our agile, inclusive environment allows colleagues to manage their wellbeing and work/life balance while empowering you to be your authentic self.
Furthermore, all colleagues enjoy two "Global Wellbeing Days" each year, encouraging them to take time to focus on themselves. We offer a variety of workstyle options through our Smart Working model, but we also recognize that flexibility goes beyond just the place of work... and we are all for it!
Our continuous learning culture inspires and equips colleagues to learn, share and grow, helping them achieve their fullest potential. As a result, Aon colleagues are more connected, more relevant and more valued.

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