Digital Acquisition Manager

DigitalVida Ltd.; Greater London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

DigitalVida Ltd. in Central London is seeking a driven marketing leader to shape and execute our digital acquisition strategy. This permanent role focuses on multi-channel campaigns that align with product goals and company objectives, delivering measurable results and collaborating cross-functionally to grow our patient-focused business.

The successful candidate will lead a high-performing team, drive data-informed decisions, and ensure compliant, scalable growth across international markets.

Qualifications

• 5+ years of work experience in marketing.
• Experience building, managing and motivating high performing marketing teams.
• Strong strategic and analytical skillset as well as commercial acumen.
• Proven ability to synthesise and interpret data and customer insights into successful marketing strategies.
• Excellent verbal and written communication and presentation skills.
• Enthusiastic, creative and collaborative.

Responsibilities

• Strategic leadership of the digital marketing function.
• Deliver omni-channel campaigns across paid search, online PR and social media.
• Drive traditional marketing campaigns to raise brand awareness and drive conversion.
• Continually optimise acquisition activities through data and analysis.
• Own and report on key acquisition performance metrics and market segments.

Skills

Marketing leadership

Strategy development

Data-driven decisions

Communication skills

Stakeholder management

Job description

Location: Central London
Sector: Healthcare
Contract: Permanent £50,000 - £60,000 + lots of benefits

An outgoing and ambitious marketer, with the attitude to deliver, you’ll be helping set and implement our digital acquisition strategy and budget across the businesses. You will be responsible for delivering integrated multi-channel digital marketing campaigns that tie into our product objectives and wider company goals.

You need to be passionate about achieving exceptional results, committed to action-oriented analysis and have a relentless focus on our customers’ and patients’ needs. You will thrive in a highly collaborative, fast paced environment where people are driven and enthusiastic.

This is a great opportunity for a talented, driven and intelligent individual to join our team and help us deliver our next phase of growth, achieving ambitious targets in a friendly and collaborative working environment

Accountabilities

Strategic leadership of the digital marketing function

• Work with the Head of Digital Sales and Marketing to set the digital acquisition strategy and budget
• Educate and motivate others and be a key member of a high performing team
• Represent the digital acquisition function to the wider organisation

Delivery of the digital marketing strategy

• Deliver omni-channel campaigns across paid search, online PR and social media channels
• Deliver above the line traditional marketing campaigns for our client’s brand to raise brand and product awareness and drive conversion through our digital channels
• Continually optimise digital acquisition activities through data and analysis
• Own, drive, and report on key acquisition performance metrics and category performance.
• Continued focus on improving acquisition performance metrics
• Responsible for ensuring all activity is compliant with regulatory bodies

Further development of marketing capabilities

• International marketing capabilities across new channels & territories
• Define key market segments to drive patient recruitment
• Undertake market and competitor research and analysis
• Committed to work in a fast-paced environment with excellent time management and organisational skills
• A self-starter who has the drive to get things done, but also a strong team player who can collaborate with cross-functional teams to execute the strategy
• Ability to learn new tools quickly
• Excellent relationship management and collaboration skills
• The ability to see things from other’s perspectives
• Strong stakeholder management at all levels within the business
• Strong understanding of current digital marketing concepts, strategies and best practice
• 3rd party agency management
• Highly commercial and analytical
• Experience in agile working

BASIC QUALIFICATIONS

• 5+ years of work experience in marketing
• Experience building, managing and motivating high performing marketing teams
• Strong strategic and analytical skillset as well as commercial acumen
• Proven ability to synthesise and interpret data and customer insights into successful marketing strategies
• Excellent verbal and written communication and presentation skills
• Enthusiastic, creative and collaborative