Digital Designer

Premier Inn; Greater London; Hybrid; GBP 32,000 - 45,000; Full time

Benefits offered by this job

Bonus up to 10%

Up to 10% pension

Up to 60% off Premier Inn stays

Performance incentives

Retail & leisure discounts

Job summary

Premier Inn is seeking a mid-weight Digital Designer to join its Design & Production team in a hybrid role based in Holborn, London. You will create compelling digital campaigns and customer communications across email, CRM, social, display, and web channels.

You will develop concepts, craft assets, and animate motion graphics while ensuring brand guidelines are applied and business objectives are met. A close-knit team will support your growth and delivery.

Qualifications

• Proven experience delivering high-quality digital design in-house or agency.
• Strong typography, layout and visual hierarchy knowledge.
• Animation and motion design skills across multiple formats.
• Ability to balance creative ideas with commercial objectives.
• Excellent communication and stakeholder management.
• Strong organisational skills and ability to manage multiple projects.
• Collaborative and proactive team player.

Responsibilities

• Create engaging digital design across email, CRM, social, display and web.
• Develop creative concepts and visual routes for brand campaigns.
• Design static and animated assets and tell stories.
• Collaborate with Brand Marketing, CRM, Ecommerce, Product teams.
• Translate briefs into customer-focused creative aligned with business goals.
• Contribute to templates, toolkits and motion design guidelines.
• Present ideas and refine work based on feedback.
• Support campaign delivery from concept to production-ready assets.

Skills

Digital design

Typography & layout

Motion design

Creative thinking vs objectives

Stakeholder management

Communication

Organization

Collaboration

Job description

Office Based: Holborn, London | Hybrid working, 3 days a week in the office

At Whitbread, we're looking for a Mid-weight Digital Designer to join the Premier Inn Design & Production team. This is an exciting opportunity to help shape creative work for one of the UK's most recognisable brands, delivering compelling digital campaigns and customer communications across a wide range of channels.

Working across Brand Marketing, CRM, Ecommerce, Product & Propositions, External Communications and Social, you'll create customer-focused design solutions that connect with audiences and support commercial objectives. From developing concepts and campaign assets to creating animations and motion graphics, you'll play a key role in delivering distinctive creative work that enhances the Premier Inn brand experience.

What you'll be doing:

• Create engaging digital design solutions across email, CRM, social media, display advertising, web and other digital channels.
• Develop creative concepts and visual routes that bring brand campaigns and customer communications to life.
• Design and produce static and animated assets, using motion and storytelling to increase engagement and impact.
• Work closely with stakeholders across Brand Marketing, CRM, Ecommerce, Product & Propositions, External Comms and Social teams to deliver effective creative solutions.
• Translate briefs into high-quality, customer-focused creative that supports business objectives and reflects customer needs.
• Apply and champion Premier Inn brand guidelines whilst identifying fresh and relevant ways to evolve creative execution.
• Present creative ideas and rationale confidently, responding positively to feedback and refining work as required.
• Support campaign delivery from initial concept through to production-ready assets.
• Contribute to creative reviews, trend research, competitor analysis and team critique sessions.
• Help develop templates, toolkits and motion design principles that improve efficiency and consistency across the brand.

Why you'll love it here:

• Bonus up to 10%
• Up to 10% contributory pension
• Up to 60% off Premier Inn and Hub stays
• Individual and company-wide performance incentives
• Discounts from a wide range of retailers and leisure providers
• Excellent career development opportunities within one of the UK's leading hospitality businesses

What you'll need:

• Proven experience delivering high-quality digital design in an in-house or agency environment, with a strong portfolio showcasing brand campaigns, digital creative and motion graphics.
• Strong understanding of typography, layout, imagery, visual hierarchy and design principles, with experience creating assets across email, CRM, social, display and web channels.
• Animation and motion design skills, with the ability to develop concepts and bring ideas to life through engaging storytelling across multiple formats and touchpoints.
• Ability to balance creative thinking with commercial objectives, translating briefs into customer-focused creative that drives results.
• Excellent communication and stakeholder management skills, with confidence presenting work, explaining creative rationale and collaborating across a range of teams.
• Strong organisational skills, attention to detail and the ability to manage multiple projects and deadlines in a fast-paced environment.
• A proactive, collaborative and self-sufficient approach, comfortable taking ownership whilst contributing to a close-knit creative team.