Digital Planner

Walker & Sloan Ltd; Hounslow; Hybrid; GBP 50,000 - 61,000; Full time

Job summary

Walker and Sloan are recruiting a Digital Planner for a full-time role in the South West. You will develop insight-led media strategies across Paid Search, Paid Social, Display, and Programmatic to meet client objectives.

Join a growing digital media agency with a collaborative culture and hybrid working. You will work with client services, strategy and activation teams to deliver integrated plans and optimise performance.

Qualifications

• Experience in a media, digital or performance marketing agency.
• Strong digital media planning and strategy experience.
• Understanding of Paid Search, Paid Social, Display, Programmatic.
• Experience developing integrated, multi-channel media plans.
• Audience planning, targeting and customer journeys.
• Data-driven with campaign performance insights.

Responsibilities

• Develop digital media strategies and plans across multiple clients.
• Translate client briefs and business objectives into media recommendations.
• Plan the media mix across channels including Paid Search, Paid Social, Display and Programmatic.
• Use audience, market and performance data to inform planning decisions.
• Develop audience targeting strategies and manage media budgets.
• Present media strategies and plans to clients and stakeholders.
• Review campaign performance and apply insights to future planning.

Skills

Digital planning

Media strategy

Paid Search

Paid Social

Display

Programmatic

Job description

Walker and Sloan are proud to be working with a well known Digital Media Marketing Agency in the Southwest, as they are keen to bring on a Digital Planner on a full time basis.

Location: South West / Hybrid

Salary: Up to £55,000 DOE

Agency: Digital Media Agency

We're looking for an experienced Digital Planner to join a growing, award-winning digital media agency in the South West.

This is a great opportunity for someone with a strong background in digital media planning and strategy who enjoys turning client objectives and audience insights into effective, commercially focused media plans.

Working across a varied portfolio of clients, you'll take the lead on developing integrated digital media strategies, identifying the right combination of channels, audiences and investment to deliver against client objectives.

The Role

As Digital Planner, you'll work closely with Client Services, Strategy and specialist channel teams to develop insight-led digital media plans.

You'll be responsible for understanding a client's business, audience and objectives before translating these into clear media strategies and channel recommendations.

Key responsibilities will include:

• Developing digital media strategies and plans across multiple clients
• Translating client briefs and business objectives into effective media recommendations
• Planning the appropriate media mix across channels including Paid Search, Paid Social, Display, Programmatic, Video and other digital channels
• Using audience, market and performance data to inform planning decisions
• Developing audience and targeting strategies
• Managing media budgets and recommending how investment should be allocated across channels
• Working closely with specialist activation teams to ensure strategies are executed effectively
• Reviewing campaign performance and using insights to influence future planning
• Identifying opportunities to improve performance and maximise client investment
• Presenting media strategies, plans and recommendations to clients
• Keeping up to date with changes across the digital media landscape
• Building strong relationships with clients and becoming a trusted strategic partner

About You

We're looking for someone who has:

• Previous experience within a media, digital or performance marketing agency
• Strong digital media planning and strategy experience
• A good understanding of Paid Search, Paid Social, Display, Programmatic and wider digital media channels
• Experience developing integrated, multi-channel media plans
• Strong understanding of audience planning, targeting and customer journeys
• Confidence working with data, insights and campaign performance
• Experience managing and allocating significant media budgets
• Strong client-facing and presentation skills
• A commercial mindset and understanding of how media activity contributes to wider business objectives
• The ability to work collaboratively with channel specialists and client service teams

The Opportunity

You'll be joining an established and growing digital media agency where you'll have the opportunity to work with some fantastic clients and play an important role in shaping their digital media strategies.

The agency offers a collaborative culture, hybrid working and plenty of opportunity to develop your career as the team continues to grow.