Digital Planning Director

The Specialist Works | B Corp ™; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

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Job summary

The What’s Possible Group is seeking a Digital Planning Director to shape and evolve our digital media planning proposition, driving growth for key clients and the online team. You will own the development of a group of accounts, act as senior contact, and partner with the Head of Department to define planning approaches.

You will lead cross‑channel strategies across CTV, video, display, audio, social and partnerships, while integrating digital planning with broader campaigns.

Qualifications

• 8+ years in digital media planning and leadership.
• Strong strategic thinking and forecasting capability.
• Excellent stakeholder management and communication skills.

Responsibilities

• Plan and communicate cross‑channel digital media strategies across CTV, online video, display, digital audio, paid social and partnerships.
• Lead integration of digital media into broader ATL and communications strategies.
• Act as senior client contact and escalation point for key accounts.
• Identify actionable insights across campaign activation and present insights to inform future plans.
• Independently manage and grow GP through client and product development.

Skills

Leadership

Strategic thinking

Financial acumen

Communication

Problem solving

Analytical skills

Industry knowledge

Client leadership

Supplier management

Digital media planning

Job description

About The Group

We are built exclusively for marketers at entrepreneurial brands. Our clients span large privately owned businesses (often PE backed, founder‑led or both) and small to mid‑cap public enterprises. They are fighting larger, more established competitors and know they need to think and behave differently to win. The marketers leading these brands are innovative, resourceful, moving at pace and in all‑out growth mode.

Role Overview

As a Digital Planning Director, you will shape our approach to digital media planning, evolving our proposition and delivering it to clients to drive meaningful growth for both the online team and the wider agency. You will own the growth and development of a group of key clients, act as senior contact and escalation point, and partner with the Head of Department to define the agency's approach to digital planning.

Key Responsibilities

• Plan and communicate cross‑channel digital media strategies across CTV, online video, display, digital audio, paid social and partnerships.
• Lead integration of digital media into broader ATL and communications strategies.
• Act as senior client contact and escalation point for key accounts.
• Identify actionable insights across campaign activation, build and present insights to inform future plans.
• Independently manage and grow GP through client and product development.
• Own forecasting and reporting across agreed clients and channels, overseeing bookings and financial performance.
• Help define the agency digital planning approach, building solutions that better meet entrepreneurial brand needs.
• Embed planning principles and best practice across the team.
• Lead the online video, display and digital audio team in partnership with the Head of Digital.
• Lead supplier relationships across CTV, online video, online display, digital audio and TikTok.
• Play a leading role in new business and pitches, progressing to senior digital activation lead.
• Work with the Commercial & trading team on client proposals, scope, SLAs and supplier agreements.
• Contribute to group‑wide tools, frameworks and initiatives.

Key Deliverables

• Deliver sustained growth in gross media investment and GP across 5+ key digital performance accounts.
• Maintain strong client confidence and relationships.
• Provide accurate, timely forecasting and report performance versus targets.
• Maintain high standards of digital planning that translate into activation, reporting and campaign performance.
• Improve team capability and confidence through ongoing development.
• Serve as a key point of connection across online, AV, print and OOH teams.
• Define and evolve the digital planning approach and frameworks.
• Establish strong, commercially beneficial partnerships with key suppliers.
• Contribute to new business success, leading digital activation in pitches.
• Lead wider agency projects to improve agency output.

What We're Looking For

• Leadership – proven ability to motivate, guide and develop teams.
• Strategic Thinking – experience developing effective digital media strategies.
• Financial Acumen – strong commercial understanding and forecasting capability.
• Communication – excellent stakeholder management and communication skills.
• Problem‑Solving – ability to identify and resolve complex client and media challenges.
• Analytical Skills – turn data and insights into compelling planning recommendations.
• Industry Knowledge – advanced knowledge of digital media planning across CTV, video, display, audio, social and partnerships.
• Client Leadership – exceptional client management and relationship‑building capability.
• Supplier Management – ability to build commercially valuable supplier relationships.
• Experience – typically 8+ years in digital media planning and leadership.
• Nice to have – communications planning and offline planning/buying experience.

Benefits

Working Conditions: Minimum of 3 days per week in the London office. Occasional travel to meet clients and attend industry events.

We provide an exciting, fast paced, people‑first environment that allows everyone to grow, learn and thrive. We work a 9‑day fortnight, giving staff every other Friday off. Employees receive share options and a benefits package that invests in long‑term personal and professional growth and wellbeing.

Social and Environmental Commitment

Your role as a Digital Planning Director includes supporting green office practices, coordinating sustainability initiatives and ensuring operations align with our values of sustainability and social responsibility.

Equal Opportunity Employer

The What's Possible Group is proud to be an equal opportunities employer. We welcome applications from all, regardless of race, gender, disability, religion, sexual orientation or age. If you require flexible working options, please still get in touch and we'll be as accommodating as we can.