Hybrid Digital Planner: Strategy-Driven Media Planning

Walker & Sloan Ltd; Hounslow; Hybrid; GBP 50,000 - 61,000; Full time

Job summary

Walker and Sloan are recruiting a Digital Planner for a full-time role in the South West. You will develop insight-led media strategies across Paid Search, Paid Social, Display, and Programmatic to meet client objectives.

Join a growing digital media agency with a collaborative culture and hybrid working. You will work with client services, strategy and activation teams to deliver integrated plans and optimise performance.

Qualifications

• Experience in a media, digital or performance marketing agency.
• Strong digital media planning and strategy experience.
• Understanding of Paid Search, Paid Social, Display, Programmatic.
• Experience developing integrated, multi-channel media plans.
• Audience planning, targeting and customer journeys.
• Data-driven with campaign performance insights.

Responsibilities

• Develop digital media strategies and plans across multiple clients.
• Translate client briefs and business objectives into media recommendations.
• Plan the media mix across channels including Paid Search, Paid Social, Display and Programmatic.
• Use audience, market and performance data to inform planning decisions.
• Develop audience targeting strategies and manage media budgets.
• Present media strategies and plans to clients and stakeholders.
• Review campaign performance and apply insights to future planning.

Skills

Digital planning

Media strategy

Paid Search

Paid Social

Display

Programmatic

Job description

Walker and Sloan are recruiting a Digital Planner for a full-time role in the South West. You will develop insight-led media strategies across Paid Search, Paid Social, Display, and Programmatic to meet client objectives.

Join a growing digital media agency with a collaborative culture and hybrid working. You will work with client services, strategy and activation teams to deliver integrated plans and optimise performance.