Digital Performance Manager- Saga Travel

SAGA PLC; Folkestone; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading travel company in the UK is seeking a Digital Performance Manager to manage and optimise digital acquisition campaigns. This role involves overseeing budgets, collaborating with internal teams, and delivering measurable results in a fast-paced environment. Ideal candidates will have experience in managing high-value campaigns and strong analytical skills to inform strategy. The position offers a chance to shape digital media strategy within an inclusive and supportive company culture.

Benefits

25 days holiday + bank holidays

Pension scheme matched up to 10%

Company performance-related annual bonus

Life assurance policy

Wellbeing programme

Colleague discounts

Enhanced maternity and paternity leave

Access to Saga Academy

Qualifications

• Experience managing digital media budgets in the hundreds of thousands.
• Ability to translate data into actionable insights.
• Exposure to travel marketing preferred.

Responsibilities

• Recommend channel mix and budget allocation for campaigns.
• Deliver and optimise the online media plan.
• Provide reporting and analysis of paid media channels.

Skills

Managing high-value digital media campaigns

Project management

Data-driven decision making

Creative thinking

Communication with senior stakeholders

Tools

Adobe Analytics

Google Ads

Facebook Business Manager

SA360

Job description

Overview

Here at the award-winning Saga Travel Group, we're looking for a Digital Performance Manager to take ownership of our digital acquisition campaigns across paid search, paid social, affiliates, display, and other paid digital channels. This is a role with real responsibility and autonomy; you'll not only implement campaigns but also contribute to the strategy behind them. You'll have the freedom to experiment, get creative, and influence how digital media drives our business growth. Reporting to the Head of Digital, you'll collaborate closely with internal stakeholders across Travel Marketing, Ecommerce, Digital, and Data & Analytics teams, as well as manage and build strong relationships with external agency partners. Your expertise in paid search and experience delivering measurable growth will be key to driving increased bookings, revenue, and efficiency. You'll optimise end-to-end customer journeys with standout creative, improved CTRs, and conversion funnels, all guided by data-driven insights. With access to reporting platforms such as Google and Adobe Analytics, you'll lead test-and-learn initiatives, explore new channels, and apply best practices to continually enhance performance. This is an exciting opportunity to become a core member of our digital team, shaping our paid media strategy whilst enjoying the autonomy to experiment and make a tangible impact on our commercial success.

Responsibilities

• Recommend the optimal digital channel mix and budget allocation to support Travel Marketing campaigns, focusing on Holidays and our sister brand, Titan.
• Deliver the online media plan (PPC, Display, Affiliates, Paid Social) within set budgets.
• Oversee and optimise all paid media activity daily, acting as the primary contact for digital agencies.
• Provide robust reporting and analysis of all paid media channels, offering clear insights for continuous improvement.
• Collaborate with Travel Marketing and internal creative teams to develop digital-first creative that drives CTRs, site visits, bookings, and revenue.
• Work closely with agency partners to ensure activities deliver volume at target CPA and identify efficiency improvements.
• Partner with the Data & Analytics team to analyse customer purchase funnels and optimise conversions.
• Advise the Head of Digital with marketing insights to inform strategy and decision-making.
• Apply digital marketing best practices to support test-and-learn activities and ongoing optimisation.

Qualifications

• Exposure managing high-value digital media campaigns, overseeing budgets in the hundreds of thousands of pounds and driving measurable results.
• Strong project and stakeholder management skills; able to manage multiple campaigns, cross-functional teams, and agency partners effectively.
• Able to translate data into actionable insights and make data-driven decisions using platforms such as Adobe Analytics, Google Ads, SA360, and Facebook Business Manager. Familiarity with programmatic networks is highly advantageous.
• Creative and strategic thinking to develop and optimise digital-first campaigns that drive engagement, bookings and revenue.
• Clear and persuasive communicator, capable of presenting results and recommendations to senior stakeholders.
• Previous exposure to travel marketing or an in-house, commercially focused environment is preferred.

About Saga and Benefits

Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We're one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine.

We aim to be the most-trusted brand for older people in the UK. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose. We're committed to making sure that colleagues can be their best, be themselves and make a difference - more than anywhere else. We do this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment. Thanks to our people, Saga has been ranked 6th in the UK's Best Employers 2025 by the Financial Times and Statista. This recognition, based on the voices of 20,000 employees across the UK, is a testament to the great culture we've built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work. We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We're also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible.

At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.

Benefits

• 25 days holiday + bank holidays
• Option to purchase additional leave - 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform