Digital Performance Analyst

Government Recruitment Service; Cardiff; On-site; GBP 45,000 - 53,000; Full time

Benefits offered by this job

Disability Confident employer scheme

Job summary

Government Recruitment Service in Cardiff is seeking a Digital Performance Analyst to support the Department for Business, Innovation, Science and Trade (BIST) within the DDaT directorate. You will analyze user journeys and performance across digital services, providing clear insights to product owners and policy teams.

You will work with multidisciplinary teams including User Researchers and Digital Evaluators to develop performance frameworks, dashboards and data quality controls, helping the

Qualifications

• Defining what “good” looks like by developing performance frameworks aligned to organisational strategy, business objectives and user needs
• Developing performance analysis projects, selecting the most appropriate methodologies to generate actionable insights
• Analysing service performance using Google Analytics and other quantitative and qualitative data sources, triangulating evidence to identify opportunities for improvement
• Collaborating with product teams to assess and enhance the performance of digital services across the product lifecycle
• Presenting analytical findings clearly and persuasively, tailoring communication to suit different audiences
• Applying quality assurance practices to ensure the accuracy, consistency, and reliability of performance data and analysis outputs
• Developing and maintain dashboards, ensuring key stakeholders, product owners, and policy teams have access to timely and relevant performance data
• Collaborating with user researchers, developers and other multidisciplinary roles, using evidence to inform decision-making

Responsibilities

• Defining what “good” looks like by developing performance frameworks aligned to organisational strategy, business objectives and user needs
• Developing performance analysis projects, selecting the most appropriate methodologies to generate actionable insights
• Analysing service performance using Google Analytics and other quantitative and qualitative data sources, triangulating evidence to identify opportunities for improvement
• Collaborating with product teams to assess and enhance the performance of digital services across the product lifecycle
• Presenting analytical findings clearly and persuasively, tailoring communication to suit different audiences
• Applying quality assurance practices to ensure the accuracy, consistency, and reliability of performance data and analysis outputs
• Developing and maintain dashboards, ensuring key stakeholders, product owners, and policy teams have access to timely and relevant performance data

Tools

Google Analytics

Job description

Digital Performance Analyst

The Department for Business, Innovation, Science and Trade (BIST) helps businesses invest, innovate, export and grow across the UK. The Digital, Data and Technology (DDaT) directorate helps to deliver this by designing, building and running the services, platforms and technology that businesses and colleagues rely on every day.

Our teams work on a wide range of services and technologies, including:

• digital services that help businesses access government support, guidance and opportunities
• data and AI products that support decision making and enable innovation
• internal tools and services that help colleagues work more effectively
• secure technology and platforms that support critical government services
• cyber security services that protect systems, data and users

By joining DDaT, you'll work on services used by businesses, colleagues and citizens across the UK. You'll be part of multidisciplinary teams focused on improving services, solving complex problems and delivering better outcomes for users.

We are committed to creating an inclusive and supportive workplace. In recognition of this, we were named Best Public Sector Employer at the Women in Tech Employer Awards 2025!

Reporting to a Senior Performance Analyst, the Digital Performance Analyst will be part of a team responsible for continuously improving performance measurement and reporting across the department. You will analyse both macro and micro moments across user journeys, communicating insights clearly to a range of audiences to identify opportunities to improve digital services.

The Digital Performance Analyst will work collaboratively across the wider DDaT Directorate, applying analytical expertise to deliver data solutions and insight that support continuous improvement and better outcomes for users. You will take responsibility for the accuracy, quality and appropriate use of data and analysis, ensuring analytical outputs are robust and fit for purpose.

About you

As a Digital Performance Analyst you will be part of a high-performing and dynamic team. You will be responsible for communicating analysis and insight across the department's digital services. You will enable service and product owners to develop performance frameworks and ensure that business solutions are aligned with strategy, business goals and end user needs.

You will understand the concept of the different phases of product delivery and be able to plan and run the analysis for these. You will understand the different phases of product delivery and plan and deliver appropriate analysis throughout the product life cycle. You will work collaboratively with user researchers, developers and other multidisciplinary roles, using evidence to inform decision-making.

You will identify and apply appropriate analytical techniques, bringing together multiple sources of quantitative and qualitative evidence to build a clear picture of service performance. You will involve teams in the analytical process, using evidence to build consensus and challenge assumptions.

You will understand and identify who the users are and what their needs are, based on evidence. You will adopt a user-centred approach, manage competing priorities and collaborate with user-centred design professions including User Researchers, Digital Evaluators, Content Designers and Business Analysts

You will have a strong understanding of quality assurance techniques, with the ability to identify appropriate data sources, validate data quality, and accurately interpret analytical results.

Main responsibilities

• Defining what “good” looks like by developing performance frameworks aligned to organisational strategy, business objectives and user needs
• Developing performance analysis projects, selecting the most appropriate methodologies to generate actionable insights
• Analysing service performance using Google Analytics and other quantitative and qualitative data sources, triangulating evidence to identify opportunities for improvement
• Collaborating with product teams to assess and enhance the performance of digital services across the product lifecycle
• Presenting analytical findings clearly and persuasively, tailoring communication to suit different audiences
• Applying quality assurance practices to ensure the accuracy, consistency, and reliability of performance data and analysis outputs
• Developing and maintain dashboards, ensuring key stakeholders, product owners, and policy teams have access to timely and relevant performance data

Company: Government Recruitment Service
Salary: £44,913 to £53,230 a year
Hours: Full-time
Location: Cardiff
Job type: Permanent
Posting date: 3 Nov 2026
Closing date: 11 Nov 2026

Proud member of the Disability Confident employer scheme

About Disability Confident

Disability Confident is a government scheme. It encourages employers to recruit and retain disabled people and those with long term health conditions.