Digital Optimisation Lead — E-commerce & Content

JD Sports; Bury; Hybrid; GBP 28,000 - 36,000; Full time

Job summary

JD Sports is seeking a Digital Optimisation Executive for Footpatrol to support the Digital Content Manager and Head of Content. You will work across UK & international Shopify sites and apps, driving customer-focused improvements and commercially effective experiences.

Collaborating with Digital, Trade, Marketing, Creative and Merchandising teams, you will execute campaigns, optimise landing pages, and help shape content aligned with trading priorities.

Qualifications

• 1+ years experience in e-commerce, digital content, digital trading or a related digital role.
• Strong analytical skills and an interest in using data to inform decisions.
• Understanding of e-commerce customer journeys and the role content plays in supporting engagement and conversion.
• Excellent written and verbal communication skills.
• Proactive, organised and able to use initiative.
• Ability to manage multiple priorities within a fast-moving environment.
• Ability to work effectively as part of a collaborative team.
• Preferred: Shopify experience.
• Preferred: multi-market e-commerce websites.
• Preferred: Google Analytics and Contentsquare.

Responsibilities

• Support the day-to-day content management and optimisation of UK & international websites, ensuring a consistent and high-quality customer experience.
• Coordinate and execute campaigns, launches, landing pages and brand pages accurately and on time.
• Work closely with Trade, Marketing and Merchandising teams to ensure content activity supports wider commercial plans.
• Identify and suggest opportunities or tests to improve engagement, product discovery, conversion and sales.
• Support the delivery of creative across the digital content estate, from brief through to execution, ensuring a consistently high-quality e-commerce experience.
• Monitor customer journeys from marketing touchpoints through to purchase, identifying potential friction points and supporting actions to improve the experience.
• Work with wider teams to implement site improvements that support conversion across customer journeys, devices and purchasing funnels.
• Ensure landing pages, brand pages and campaign content are maintained, accurate and regularly optimised in line with trading priorities.
• Work alongside Development and Support teams to raise and resolve site issues that impact the customer experience.
• Regularly review key site metrics including engagement, conversion rate, product views and journey performance, recommending actions where improvements can be made.
• Support A/B testing activity by identifying potential opportunities and working with the relevant teams to implement and review tests.
• Continually look for opportunities to improve key KPIs and the overall digital customer experience.
• Carry out regular competitor and market reviews to identify relevant content, UX and e-commerce trends that could benefit our international sites.
• Work with Marketing and Creative teams to ensure digital requirements are clearly communicated and effectively executed across international markets.
• Support the wider team during key campaigns, launches and peak trading periods.

Skills

Analytical skills

Communication skills

Organisational skills

Cross-functional collaboration

Tools

Shopify

Google Analytics

Contentsquare

Job description

JD Sports is seeking a Digital Optimisation Executive for Footpatrol to support the Digital Content Manager and Head of Content. You will work across UK & international Shopify sites and apps, driving customer-focused improvements and commercially effective experiences.

Collaborating with Digital, Trade, Marketing, Creative and Merchandising teams, you will execute campaigns, optimise landing pages, and help shape content aligned with trading priorities.