Digital Merchandiser - Food & Drink Ecommerce

JR United Kingdom; Reading; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading food and drink ecommerce brand in the UK is seeking a Digital Merchandiser to enhance online sales growth. This hybrid role involves optimizing product placement, analyzing customer data, and improving user experience. Candidates should have experience in digital merchandising, strong analytical skills, and the ability to work independently. Join a dynamic team to drive key metrics and enhance customer journeys.

Qualifications

• 2-3 years in a Digital Merchandising role, FMCG experience advantageous.
• Ability to work independently and manage workload.

Responsibilities

• Oversee product categorisation and placement for easy navigation.
• Report on product performance and provide actionable insights.
• Monitor search performance and improve through A/B testing.

Skills

Data-led Decision Making

Customer Journey Understanding

Strong Communication

Education

Digital Merchandising Experience

Tools

Excel

Google Analytics

Adobe

PowerBI

Job description

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Client:

Location:

reading, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

5

Posted:

12.05.2025

Expiry Date:

26.06.2025

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Job Description:

We are currently looking for a Digital Merchandiser to join the Digital Trading team at one of the UK’s best-known food and drink ecommerce brands!

Your role will be to drive online sales growth by delivering a seamless onsite experience for customers; execute digital merchandising strategies for all customer journeys. And use data to understand the digital customer and drive key onsite metrics.

This is a hybrid role – 3 days onsite – Reading (Berkshire) HQ.

The Role:

• Oversee the categorisation and placement of products and promotions online to ensure easy navigation and product discovery for customers.
• Report on the performance of products and pages, feedback actionable insights and make recommendations for optimisation & improvement to drive CVR rate onsite.
• Analyse key product and category trends from internal and external search data and implement trading opportunities.
• Monitor search/category/landing page CTRs and CVRs and improve performance through A/B testing, page personalisation, ranking strategies and AI integration.
• Champion customer journeys and experience through the optimisation of promotional campaigns/pages online, relevance and usability of search and navigability of product range.
• Ensure product details are captured, displayed and optimised effectively for customers, SEO and performance marketing.
• Ensure all products are accurately listed and well represented.
• Brief online creative and manage ad-hoc changes to the website.

The Person

• Ideally at least 2-3 years in a Digital Merchandising role – FMCG industry experience would be advantageous but not essential.
• Strong understanding of the online customer journey and consumer behaviour.
• Demonstrable ability to make data-led decisions.
• An understanding of how merchandising relates to SEO and performance marketing.
• Experienced Microsoft Office user, especially Excel.
• Experience with analytics tools Eg: Adobe, PowerBI or Google Analytics.
• Ability to work independently, manage own workload, and meet deadlines.
• Strong communication skills and relationship building across various teams.