Digital Media Lead: Programmatic & Social (Hybrid, London)

The HEINEKEN Company; Greater London; Hybrid; GBP 38,000 - 43,500; Full time

Benefits offered by this job

Annual bonus

Double-matched pension (up to 10%)

32 days’ holiday

Life assurance

Critical illness insurance

Free ciders and beers

Retail discounts

Wellbeing support

Comprehensive development opportunities

Job summary

The HEINEKEN Company is seeking a Digital Media Specialist in London to lead digital media campaigns focusing on programmatic and social channels. The role involves planning, activation, and optimisation across various media platforms, ensuring alignment with business objectives.

Ideal candidates will have 2-3 years of experience in media buying and activation, strong analytical skills, and a background in FMCG or hospitality. The position offers a salary of £38,000 - £43,500 along with an annual bonus and comprehensive benefits.

Qualifications

• Minimum 2–3 years’ experience in social and programmatic media buying and activation.
• Hands-on activation of large-scale campaigns, including dynamic creatives.
• Strong understanding of the digital media ecosystem.

Responsibilities

• Plan, activate and optimise digital media campaigns across social and programmatic channels.
• Own campaigns end to end, from planning through to reporting.
• Monitor performance and drive continuous testing and improvement.

Skills

Social media buying

Programmatic activation

Data analysis

Communication skills

Project management

Tools

DV360

Salesforce (SFMC/CDP)

MediaTool

Amazon DSP

Job description

The HEINEKEN Company is seeking a Digital Media Specialist in London to lead digital media campaigns focusing on programmatic and social channels. The role involves planning, activation, and optimisation across various media platforms, ensuring alignment with business objectives.

Ideal candidates will have 2-3 years of experience in media buying and activation, strong analytical skills, and a background in FMCG or hospitality. The position offers a salary of £38,000 - £43,500 along with an annual bonus and comprehensive benefits.