Digital Media Specialist

The HEINEKEN Company; Greater London; Hybrid; GBP 38,000 - 43,500; Full time

Benefits offered by this job

Annual bonus

Double-matched pension (up to 10%)

32 days’ holiday

Life assurance

Critical illness insurance

Free ciders and beers

Retail discounts

Wellbeing support

Comprehensive development opportunities

Job summary

The HEINEKEN Company is seeking a Digital Media Specialist in London to lead digital media campaigns focusing on programmatic and social channels. The role involves planning, activation, and optimisation across various media platforms, ensuring alignment with business objectives.

Ideal candidates will have 2-3 years of experience in media buying and activation, strong analytical skills, and a background in FMCG or hospitality. The position offers a salary of £38,000 - £43,500 along with an annual bonus and comprehensive benefits.

Qualifications

• Minimum 2–3 years’ experience in social and programmatic media buying and activation.
• Hands-on activation of large-scale campaigns, including dynamic creatives.
• Strong understanding of the digital media ecosystem.

Responsibilities

• Plan, activate and optimise digital media campaigns across social and programmatic channels.
• Own campaigns end to end, from planning through to reporting.
• Monitor performance and drive continuous testing and improvement.

Skills

Social media buying

Programmatic activation

Data analysis

Communication skills

Project management

Tools

DV360

Salesforce (SFMC/CDP)

MediaTool

Amazon DSP

Job description

Salary: £38,000 - £43,500 depending on experience, plus annual bonus, and benefits listed below

Function: Marketing

Location: London (nr. Oxford Street), a mix of office and home working

Contract: Permanent

Closing Date: 6th July 2026. Please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!

About the role

As a Digital Media Specialist, you’ll be responsible for leading the day-to-day digital planning and activation of media campaigns across some of Heineken UK’s key brands. The role focuses primarily on Programmatic and Social channels, spanning OLV, Display, Audio, CTV and paid social platforms. You’ll own campaigns end to end, from insight‑led planning and activation through to optimisation, reporting and learning, ensuring activity is aligned to clear business objectives and delivers measurable impact. Working closely with internal stakeholders and external partners, you’ll bring media ideas to life through smart buying, strong execution and continuous optimisation.

Key Responsibilities

• Plan, activate and optimise digital media campaigns across Social and Programmatic channels, aligned to clear business objectives.
• Own campaigns end to end, from insight‑led planning through to activation, optimisation and reporting.
• Apply data‑driven audience strategies, increasing the use of 1st and 2nd party data.
• Monitor performance, share learnings and drive continuous testing and improvement.
• Work closely with internal teams and external partners to deliver innovative, high‑impact campaigns.
• Support large‑scale national activations and ROAS‑focused performance activity.
• Manage operational and financial processes linked to digital activations.

About you

You’ll be an experienced digital media practitioner with a strong background in social and programmatic activation, comfortable owning campaigns from planning through to optimisation and reporting. You’re data‑driven, commercially minded and confident working across teams to deliver clear business outcomes.

Experience

• Minimum 2–3 years’ experience in social and programmatic media buying and activation
• Digital media planning experience across multiple objectives and audiences.
• Hands‑on activation of large‑scale campaigns, including dynamic creative partners and 1st party data.
• Buying experience across platforms such as DV360, Facebook, Instagram and Snap.
• Strong understanding of Programmatic within the wider digital media ecosystem.
• Ability to analyse performance data and turn insight into clear recommendations.
• Strong communication and presentation skills, including presenting to senior stakeholders.
• Solid project management skills, with the ability to work independently and collaboratively.
• Experience within FMCG and/or the alcohol category.
• Understanding of the UK on‑trade or hospitality environment.
• Experience with Salesforce products (SFMC / CDP).
• MediaTool and/or Amazon DSP experience.

Benefits

• Annual bonus
• Double‑matched pension (up to 10%)
• 32 days’ holiday, plus three listed public holidays (Christmas Day, Boxing Day, and New Year's Day – if any of these fall on a weekend, you'll get the following weekday off instead)
• Life assurance (subject to policy terms)
• Critical illness insurance – comprehensive cover for you and your family
• Free ciders and beers (including low and zero alcohol options)
• Retail discounts
• Wellbeing support, including Mental health champions, free Counselling, access to Colleague Networks.
• Comprehensive opportunities to develop
• Option to join our Colleague Networks to connect, share and build inclusion