EMEA Media Lead: AI-Driven Growth & Retail Strategy

Diageo España SA; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Contemporary work life balance

Contributory pension scheme

Health insurance for you and your faml

Annual bonus ~20% of base salary

Share options

28 days vacation per annum

Job summary

Diageo London is seeking a Media Manager (EMEA Hub) to lead end-to-end regional media strategy across whiskey, vodka, tequila, gin, rum and liqueurs, translating global blueprints into market plans that maximise ROI.

You will drive AI-enabled audience strategies, oversee full-funnel activation across Paid, Retail, Search, Social and Creator ecosystems, and work with in-market teams and agencies to deliver measurable growth while upholding Diageo standards.

Qualifications

• 8+ years in media planning, activation, digital marketing or agency leadership.
• A proven track record of improving media effectiveness and ROI.
• Experience leading multi-market programs and managing media budgets.
• Strong knowledge of AI-enabled media capabilities and data privacy.

Responsibilities

• Own the development and deployment of integrated regional media plans, connecting global category strategy with local market opportunities and growth ambitions.
• Oversee integrated full-funnel media activation, optimising investment to maximise reach, effectiveness and ROI.
• Drive media efficiency through strategic investment allocation, optimisation frameworks and adoption of DMAF global standards and tools.
• Accelerate data-driven audience strategies to improve targeting precision and business impact.
• Scale AI-enabled planning, buying and optimisation to improve productivity and enable real-time performance improvements.
• Co-lead the regional Retail Media strategy, embedding it as a core full-funnel growth driver across priority markets.
• Uphold Diageo’s media standards, ensuring compliance with the Diageo Marketing Code, TMP, data privacy and brand safety requirements.
• Lead and influence in-market, global and agency partners to deliver high-performance media outcomes.

Skills

Paid Media

Programmatic

Social

Search

Video

Retail Media

Agency Leadership

AI-enabled planning

Tools

DMAF tools

Job description

Diageo London is seeking a Media Manager (EMEA Hub) to lead end-to-end regional media strategy across whiskey, vodka, tequila, gin, rum and liqueurs, translating global blueprints into market plans that maximise ROI.

You will drive AI-enabled audience strategies, oversee full-funnel activation across Paid, Retail, Search, Social and Creator ecosystems, and work with in-market teams and agencies to deliver measurable growth while upholding Diageo standards.