Digital Marketing Transformation Director/Lead - Interim

Evolution Consulting Partners; Greater London; Hybrid; GBP 140,000 - 190,000; Full time

Job summary

Evolution Consulting Partners in London is seeking a Digital Marketing Transformation Director/Lead to drive a major growth and DTC transformation for a leading international consumer healthcare business. The interim role combines strategic thinking with hands-on delivery in a hybrid London setting.

You will shape best-in-class digital marketing, customer engagement, CRM, analytics and ecommerce capabilities, aligning executive teams behind a data-driven, consumer-centric agenda.

Qualifications

• Experience in leading digital transformation and growth engagements.
• Proven ability to influence senior executives and drive enterprise-wide change.
• Background in consumer, retail, healthcare, wellness or subscription-based businesses is desirable.

Responsibilities

• Develop and lead the organisation's digital growth strategy.
• Define the roadmap for expanding direct-to-consumer revenues and customer lifetime value.
• Lead major transformation initiatives across digital marketing, customer experience, CRM, analytics and eCommerce.

Skills

Strategic thinking

Executive stakeholder management

Growth strategy

Digital marketing

CRM and analytics

Job description

Digital Marketing Transformation Director/Lead

Location: London (Hybrid)

Interim 6-12 months

The Opportunity

A leading international consumer healthcare business is seeking an exceptional Digital Marketing Transformation Director to lead a major growth and digital transformation agenda.

Following a period of significant strategic change, the organisation is accelerating its direct-to-consumer capabilities and digital growth strategy. This newly created leadership role will be responsible for shaping and delivering a best-in-class digital marketing, customer engagement and DTC transformation programme.

The successful candidate will combine strategic thinking with hands-on execution, helping the business evolve from a predominantly retail-led model into a highly data-driven, consumer-centric organisation with world-class digital capabilities.

This role is particularly well suited to individuals from leading strategy consulting firms who have advised consumer, retail, healthcare, wellness or subscription-based businesses on growth strategy, digital transformation and customer acquisition.

Key Responsibilities

• Develop and lead the organisation's digital growth strategy.
• Define the roadmap for expanding direct-to-consumer revenues and customer lifetime value.
• Identify new consumer acquisition channels, digital business models and growth opportunities.
• Lead major transformation initiatives across digital marketing, customer experience, CRM, analytics and eCommerce.

Direct-to-Consumer Growth

• Build and optimise a scalable DTC operating model.
• Improve customer acquisition, retention and repeat purchasing behaviour.
• Develop subscription, loyalty and lifecycle marketing programmes.
• Enhance end-to-end digital customer journeys across all touchpoints.
• Drive measurable improvements in marketing ROI.
• Establish advanced performance measurement and attribution capabilities.
• Optimise channel investment across paid, owned and earned media.
• Introduce data-driven approaches to segmentation, targeting and personalisation.

Digital & Data Capability

• Define future-state martech and customer data architecture.
• Improve the use of consumer insights to drive commercial decision-making.
• Establish scalable reporting, KPI and dashboard frameworks.
• Partner with technology and digital teams on capability development and platform enhancement.

Leadership & Change Management

• Act as a senior transformation leader across the business.
• Influence executive stakeholders and align teams behind strategic objectives.
• Lead cross-functional programmes spanning commercial, marketing, digital, technology and external partners.
• Foster a culture of innovation, experimentation and continuous improvement.

Candidate Profile

Experience

• Experience gained within a leading strategy consulting firms. MBB or similar
• Significant experience leading digital transformation, commercial excellence or growth strategy engagements.
• Proven track record supporting consumer-facing organisations on DTC growth initiatives.
• Strong understanding of digital marketing, CRM, customer analytics, eCommerce and customer experience.
• Experience working with senior executives and delivering enterprise-wide transformation programmes.
• Exposure to consumer healthcare, FMCG, nutrition, wellness or subscription-based consumer product sectors is highly desirable.

Personal Attributes

• Highly commercial and growth-oriented.
• Data-driven and analytically rigorous.
• Strategic thinker with strong delivery capability.
• Influential communicator capable of engaging board-level stakeholders.
• Comfortable operating within ambitious, fast-paced and private equity-backed environments.
• Entrepreneurial mindset with a hands-on approach.