Digital Marketing Specialist – UK & Ireland

TCL Electronics Europe; Slough; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading electronics company is seeking a skilled Digital Marketing Specialist for a hybrid role based in Slough. This position involves managing digital content platforms, optimizing the user experience across digital channels, and coordinating digital marketing initiatives. The candidate will be integral to enhancing product visibility and driving sales performance, collaborating closely with internal teams and external partners.

Qualifications

• Experience in managing digital content and localizing assets.
• Familiarity with SEO strategies and consumer review platforms.
• Ability to coordinate with design teams and external vendors.

Responsibilities

• Manage digital consumer touchpoints and support digital marketing initiatives.
• Coordinate the creation and deployment of rich product content.
• Maintain and update the UK & Ireland websites.

Skills

SEO

Digital Content Management

Brand Consistency

Collaboration

Retail Marketing

Job description

WHY TCL?

Our Company:

TCL was ranked one of Forbes' World’s Best Employers in 2022.

Founded in 1981, TCL Electronics (HKSE 01070) is a global leader in consumer electronics with over 130,000 employees across 160+ countries. We are proud to be the Global No. 1 brand in Mini LED TVs, Google TVs, and Ultra-Large Screen TVs.

TCL is distinguished by its vertical integration model—producing LED TVs from start to finish—and is recognized as one of the fastest-growing high-tech brands worldwide.

Our brand ethos, “Inspire Greatness,” fuels our drive for innovation and excellence in everything we do.

The Opportunity:

Join our growing Digital Marketing Team as a Digital Marketing Specialist. This hybrid role requires regular attendance at our Slough office.

As a Digital Marketing Specialist, you will play a vital role in managing digital consumer touchpoints and supporting broader digital marketing initiatives. You will work both hands-on within digital content platforms and collaboratively with agency partners to deliver a best-in-class digital journey for our consumers. You will also support website optimisation, retail enablement, and product visibility to enhance user experience and drive sales performance.

Key Responsibilities:

Retailer Asset Pack Creation

• Localise digital and product assets provided by China HQ and EU teams.
• Collaborate with internal design teams to produce structured retailer product asset packs for new launches and campaigns.
• Ensure brand consistency across digital platforms and retail channels.

Syndicated Rich Content

• Coordinate the creation and timely deployment of rich product content for new launches.
• Liaise with HQ and EU teams to ensure compliance with brand and legal guidelines.

Consumer Product Reviews

• Manage third-party consumer review platforms.
• Oversee catalogue maintenance and coordinate review campaigns for new product launches.

Website Management

• Maintain and update UK & Ireland websites, ensuring accurate and timely content updates.
• Manage the “Where to Buy” functionality, ensuring accuracy and enhancing customer experience.
• Collaborate with internal stakeholders and third-party vendors to implement updates and UX improvements.

Search Engine Optimization (SEO)

• Lead the local SEO strategy in partnership with HQ and digital agencies.
• Identify and implement opportunities to improve organic search visibility.
• Track performance metrics and ensure alignment with global SEO frameworks.