Contentainment Digital Marketing Specialist

Avolta; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

Avolta is looking for a creative and technical Experiential Digital Marketing Specialist to manage digital screens and produce engaging content. This role will involve building relationships with partners and ensuring seamless integration of marketing messages across various platforms, enhancing customer experiences across the UK.

Qualifications

• Strong design skills with experience in digital content creation.
• Technical knowledge of digital signage technology is essential.
• Experience in managing multiple projects and stakeholders.

Responsibilities

• Oversee the operation and content management of digital screens.
• Create high-quality marketing videos and digital content.
• Build and maintain relationships with digital content providers.

Skills

Creative Thinking

Technical Problem-Solving

Communication

Tools

Adobe Creative Suite

Job description

Experiential Digital Marketing Specialist

Experiential Digital Marketing Specialist

Avolta is the world’s leading travel experience player. With a traveller-centric philosophy and a geographically diverse network, the travel retail and F&B company addresses the needs of up to 2.3 billion passengers each year, with 5,500 outlets in more than 75 countries across six continents. Guided by their Destination 2027 strategy and boosted by their recent combination with travel F&B giant Autogrill, the company is well positioned to realise their ambition to create a Travel Experience Revolution through their many locations at airports, motorways, cruise lines, seaports and railway stations amongst others. Avolta is committed to and focused on four key areas, where we want to have a positive impact: customer experience; employee wellbeing and advancement; protecting the environment.

PURPOSE OF THE ROLE

Are you a creative thinker with a technical edge? Do you thrive in a fast-paced environment and adapt quickly to changing business needs? Are you ready to combine creativity with digital expertise to shape immersive in-store experiences? We are seeking a dynamic and detail-oriented Experiential Digital Marketing Specialist to join our growing team. This is a key role for someone passionate about digital marketing, creative content, and the technical side of digital media management. As part of our Contentainment team, you will be responsible for managing and optimising the use of digital screens across our UK estate, building strong relationships with digital partners and providers, creating engaging marketing videos and digital content, and overseeing the in-store audio and voice-over process, liaising with the relevant agencies to ensure seamless execution.

The role combines technical know-how with creative design skills to ensure that our World Duty Free marketing messages and branded content are implemented seamlessly across various platforms. A strong knowledge of Adobe software and a technical background are essential to this role, as well as a keen eye for design and a proactive approach to digital/technical problem-solving.

RESPONSIBILITIES

• Digital Screen Management: Oversee the operation and content management of the digital screens across the UK estate, ensuring consistent, impactful messaging is aligned with brand guidelines. Coordinate with internal teams to update optimise and ensure smooth operation on all digital platforms.
• Relationship Management with Digital Partners / Brands: Build and maintain strong relationships with digital content providers and external partners, ensuring effective communication and collaboration. Monitor the performance of digital assets and escalate issues or opportunities to partners when necessary.
• Creative Content Production: Create high quality marketing videos, animations and digital content using Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, etc.). Design and produce creative content that resonates with the target audiences, driving engagement and promoting brand initiatives. Create visual mockups and renderings that showcase concepts will appear within specific environments.
• Technical Expertise and Digital Content Optimisation: Leverage technical expertise to troubleshoot and optimize digital signage and technical screens. Ensure the effective integration of digital content with hardware, ensuring seamless operation and visual quality.
• In-store Audio and Voice-Over Management: Manage the in-store audio and voice-over process, coordinating with the relevant agencies to ensure that all audio elements are seamlessly integrated into the in-store experience.
• Internal Scheduling and Documentation: Manage and maintain internal scheduling documents related to digital content placement, digital screen rotations, and campaign timelines. Organise and document content schedules to ensure that all deadlines and technical requirements are met.
• Store Redevelopment and Digital Placement: Work closely with the store development teams to incorporate digital/technical screens into new and redeveloped spaces, ensuring an integrated, cohesive digital experience for our customers. Assist in the physical placement of digital screens within the store environment, coordinating with external suppliers and internal teams.

WHAT WE’RE LOOKING FOR:

• Technical Experience: Solid understanding of digital signage technology and systems. Ability to troubleshoot technical issues related to digital screens and content delivery systems.
• Creative Expertise: Proficient in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, etc.) to produce marketing videos, animations, and other digital content. Strong design skills with the ability to create design renders and visual mockups of spaces.
• Project Management: Strong organisational skills with the ability to manage multiple projects, timelines, and stakeholders. Experience in managing scheduling documents and maintaining internal documents.
• Communication and Relationship Management: Excellent interpersonal and communication skills to work effectively with internal teams, external partners, and digital content providers.
• Problem-Solving & Creativity: A creative mindset with the ability to approach challenges from innovative angles and come up with effective solutions.
• Digital Experience: Previous experience in a digital marketing, digital client services, or related role and managing digital screens and content for large estates or retail environments.
• Desirable not Essential: Experience in store redevelopment and integrating digital solutions within physical spaces.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail

Referrals increase your chances of interviewing at Avolta by 2x

Sign in to set job alerts for “Digital Marketing Specialist” roles.

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 3 days ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 1 day ago

Marketing & Events Coordinator Full Time

London, England, United Kingdom 1 week ago

Datchet, England, United Kingdom 3 weeks ago

London, England, United Kingdom 6 days ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 5 days ago

Manager, Retail Marketing, VM, London/West

London, England, United Kingdom 4 days ago

Hammersmith, England, United Kingdom 4 days ago

London, England, United Kingdom 1 week ago

Slough, England, United Kingdom 4 weeks ago

eCommerce Trade Marketing Manager, UK & Ireland

Slough, England, United Kingdom 1 week ago

Senior Digital Marketing Executive - Affiliates & Display

Brand Marketing Manager, International Originals Marketing

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 5 days ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 5 days ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.