Marketing Specialist

Kone México; Chertsey, Woking, London, Belfast; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the lifts industry is seeking a dynamic Marketing Specialist to implement marketing plans across the UK, Ireland, and the Netherlands. This role demands a passion for marketing, collaboration with stakeholders, and a data-driven approach to enhance customer loyalty and business growth. The candidate should have a strong background in B2B marketing, excellent communication skills, and be adept at localizing global strategies while also ensuring compliance with brand guidelines.

Benefits

25 days holiday plus additional Bank Holidays

Company Pension Scheme

Bonus

Private Medical Insurance

Dental Health Insurance

GymFlex Membership

Volunteering Day

Development opportunities

Qualifications

• Minimum 5 years’ experience in marketing, B2B experience preferred.
• Proven success in executing marketing campaigns.
• Demonstrable skills in communication and proofreading.

Responsibilities

• Support the marketing manager in developing plans based on global strategies.
• Implement multi-channel campaigns and monitor performance.
• Localise global marketing material and manage external vendors.

Skills

Digital marketing tools

Excellent communication

Project management skills

Data and performance driven

Brand management

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Google Ads

SEO

Salesforce Marketing Cloud

Qlik Sense

Job description

We are looking for a dynamic and results-driven Marketing Specialist to implement marketing plans and activities across UK, Ireland, and Netherlands. This role is ideal for someone who understands the B2B environment, is passionate about marketing, has a strong track record of delivering impactful marketing campaigns and driving business growth. The role requires collaboration with many stakeholders as well as the ability to work proactively. The ideal person will want to understand the customer’s journey and put the customer at the heart of everything you do. You will also love data and use this to continuously improve the way we do things.

Purpose

The marketing specialist is responsible for implementing marketing plans and activities to drive growth and support delivery of business targets across UK, Ireland, and Netherlands. To act as the voice of the customer to deliver value for our customers, drive loyalty and ensure we are easy to do business with.

Key Responsibilities:

• Support the marketing manager in development of marketing plans that are based on global marketing strategies and local business requirements and consistent with KONE’s overall strategy, purpose, and long-term objectives.
• Implement multi-channel campaigns across full marketing mix including social media, email, content, and traditional marketing. Ensure compliance with local regulations and standards as well as safeguarding KONEs reputation and brand.
• Localise and implement global marketing material and activities as required.
• Implement external events according to global guidelines and utilise global concepts and tools.
• Develop and drive marketing activities to create demand, support sales and increase customer loyalty.
• Setting measures and analysing performance of marketing activities (e.g., direct mailing, events, advertising, web marketing) for different market and customer segments.
• Monitor, analyse, and evaluate local market trends and segments, customer/influencer behaviour, and competitor activities to identify market opportunities; adjust marketing activities to meet changing markets and competitive conditions.
• As a guardian of our brand ensure KONE's brand guidelines are implemented and KONE key messages are made visible in all marketing material.
• Oversee translations and ensure materials are applicable across all countries within the front line.
• Collaborate and share best practices within marketing and the communications team within UK, Ireland, and Netherlands.
• Utilise appropriate marketing tools and channels. Apply existing global processes, channels, and tools when applicable.
• Work with external vendors and agencies as required (for example printing houses, event agencies, advertising agencies, graphic designers).

Qualifications and experience:

Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Minimum 5 years’ experience in marketing. Experience of B2B would be advantageous.
• Proven experience executing successful marketing activities and campaigns.
• Knowledge of digital marketing tools and platforms (e.g., Google Ads, SEO, Salesforce marketing cloud, social media, Qlik sense).
• Data and performance driven and constantly looking for ways to improve.
• Excellent communication, and project management skills.
• Another language (Dutch) would be beneficial but not essential.
• Working with an international brand or in international company would be beneficial.
• Brand and reputation management understanding.
• Customer segment and market understanding.
• Demonstrable skills in written and oral communication and the ability to obtain information, critique, edit and communicate effectively. Good editorial and proof-reading skills in regard to format and style.

What KONE can offer:

We offer a competitive salary, 25 days holiday and additional Bank Holidays, 1 paid Volunteering Day, Company Pension Scheme, Bonus, Private Medical Insurance, PDI, Dental Health Insurance, GymFlex Membership, Development opportunities and development reviews to help you achieve your professional goals. Endless support from experienced leaders within the lifts industry, Kone Discounts, 24/7 GP Support & Wellbeing Access, Hybrid Working.