Digital Marketing Specialist (12-Month Contract)

The Institution of Structural Engineers; Farringdon; Hybrid; GBP 33,000 - 40,000; Full time

Benefits offered by this job

25 days annual leave

Pension up to 9%

Life Insurance

Private Medical Insurance

Health Cash Plan

Employee Assistance Programme

Season Ticket Loan

Cycle to Work Scheme

CPD

Job summary

The Institution of Structural Engineers is seeking a commercially minded Digital Marketing Specialist to plan, deliver and optimise campaigns across email, CRM, website, social media, paid media, SEO and GEO. You will use data-driven approaches to attract audiences, grow revenue and extend international reach.

This 12-month fixed-term maternity cover role is based in London, Farringdon with hybrid working available and a 35-hour work week.

Qualifications

• Significant experience developing and delivering strategic, integrated marketing plans.
• Experience supporting commercial revenue growth through digital marketing campaigns.
• Experience supporting partnership, sponsorship or B2B lead-generation activity.

Responsibilities

• Plan, deliver and optimise integrated campaigns across email, CRM, website, social media and paid media.
• Use data, automation and creative approaches to attract and retain audiences and maximise ROI.
• Strengthen brand, engagement and sustainable commercial growth across the Institution.

Skills

Integrated marketing

Campaign management

B2B lead generation

Non-profit experience

Job description

The Institution of Structural Engineers is seeking a commercially minded Digital Marketing Specialist to plan, deliver and optimise campaigns across email, CRM, website, social media, paid media, SEO and GEO. You will use data-driven approaches to attract audiences, grow revenue and extend international reach.

This 12-month fixed-term maternity cover role is based in London, Farringdon with hybrid working available and a 35-hour work week.