Digital Marketing Specialist

Nextech Group Ltd; England; Hybrid; GBP 34,000 - 38,000; Full time

Job summary

A well-established business in Worcestershire is seeking an experienced Digital Marketing Specialist (SEO & PPC) to join their marketing team. This role involves managing digital campaigns, focusing on SEO and PPC strategies to enhance online visibility and ROI. The position offers competitive salary, hybrid working options, and a variety of employee benefits including a bonus scheme and generous holiday allowance.

Benefits

Competitive salary

Bonus scheme

Hybrid working considered

Generous holiday allowance

Company pension scheme

Paid volunteering day

Enhanced sick pay

Maternity and paternity benefits

Employee discount

Employee assistance programme

Free on-site parking

Qualifications

• Strong background in managing both SEO and PPC campaigns.
• Confident using Google Ads, Google Analytics, SEMrush (or similar tools).
• Analytical, detail-oriented, and motivated by delivering results.
• Proactive approach with the ability to adapt and refine strategies.

Responsibilities

• Plan, manage, and optimise PPC campaigns across Google Ads and Bing.
• Deliver SEO strategies to improve organic rankings and website visibility.
• Carry out keyword research, competitor analysis, and implement on-page/off-page improvements.
• Monitor and analyse performance, producing reports and actionable insights.
• Collaborate with internal teams to align activity with broader marketing goals.

Skills

Digital Marketing

SEO

PPC

Google Ads

Google Analytics

SEMrush

Job description

Digital Marketing Specialist (SEO & PPC)
Location: Worcestershire (Hybrid) (Remote Location - must drive)
Salary: 34,000 - 38,000

I'm working on behalf of a well-established business in Worcestershire who are looking for an experienced Digital Marketing (SEO & PPC) Specialist to join their marketing team. This is a fantastic opportunity to take ownership of digital campaigns and play a key role in shaping the company's online presence.

The Role:
You'll be responsible for creating and delivering effective paid and organic search strategies, with a focus on driving traffic, improving visibility, and generating strong ROI. Working closely with the wider marketing team, you'll use your expertise to ensure campaigns support the overall business strategy.

Key Responsibilities:

• Plan, manage, and optimise PPC campaigns across Google Ads and Bing.
• Deliver SEO strategies to improve organic rankings and website visibility.
• Carry out keyword research, competitor analysis, and implement on-page/off-page improvements.
• Monitor and analyse performance, producing reports and actionable insights.
• Collaborate with internal teams to align activity with broader marketing goals.

About You:

• Strong background in managing both SEO and PPC campaigns.
• Confident using Google Ads, Google Analytics, SEMrush (or similar tools).
• Analytical, detail-oriented, and motivated by delivering results.
• Proactive approach with the ability to adapt and refine strategies.

Benefits:

• Competitive salary ( 34,000 - 38,000).
• Bonus scheme.
• Hybrid working considered.
• Generous holiday allowance.
• Company pension scheme.
• Paid volunteering day.
• Enhanced sick pay.
• Maternity and paternity benefits.
• Employee discount.
• Employee assistance programme.
• Free on-site parking.

Apply Now:
If this role sounds like the right fit for you, please apply now to be considered.