Digital Marketing / SEO & Digital Content Manager

OSD Healthcare; Hemel Hempstead; On-site; GBP 40,000 - 50,000; Full time

Job summary

OSD Healthcare recherche un Digital Marketing / SEO & Digital Content Manager pour piloter sa stratégie digitale. Le candidat idéal aura une expertise avérée en SEO, gestion de contenu, et création de campagnes numériques performantes. Ce poste à temps plein, basé à Hemel Hempstead, offre un salaire compétitif et de nombreux avantages, incluant des congés annuels et des assurances.

Benefits

33 jours de congés annuels

Plan de retraite

Assurance vie

Assurance médicale privée

Assistance aux employés

Remises employés

Stationnement gratuit sur site

Qualifications

• Expérience dans la gestion de sites web complexes avec WordPress.
• Compétences en création de campagnes médias payantes avec ROI prouvé.
• Compétences en storytelling basé sur les données pour optimiser la performance.

Responsibilities

• Prendre en charge la stratégie de marketing numérique et son exécution.
• Gérer les efforts numériques sur toutes les plateformes, garantissant la cohérence de la marque.
• Développer la présence numérique afin d'augmenter la visibilité et l'engagement.

Skills

Gestion des réseaux sociaux

SEO

Rédaction de contenu

Analyse des données

Education

Diplôme en Marketing, Médias numériques ou Communications

Tools

WordPress

Google Ads

Salesforce

Job description

Digital Marketing / SEO & Digital Content Manager

• Location: Hemel Hempstead, Hertfordshire, United Kingdom

We have an exciting opportunity for an experienced and dynamic Digital Marketing/SEO & Digital Content Managerto join our Marketing team based in Hemel Hempstead. You will join us on a full-time, permanent basis, and in return, you will receive a salary in the range of £40,000.00 - £50,000.00 pa DoEsalaryplus benefits.

About Us

OSD Healthcare is a thriving, independent private hospital located in Hemel Hempstead, Hertfordshire. 10 years strong, we are entering an exciting period of strategic growth, or which digital transformation is key.

Our mission is to enrich healthcare by serving our local neighbourhoods with exceptional outcomes and an outstanding patient experience, 7 days a week, 365 days a year.

Our modern, purpose-built Hospital includes outpatients, dental, physio, and diagnostic services. We offer state-of-the-art facilities, excellent free parking, and a real opportunity to shape a forward-thinking organisation that is growing fast and rooted in its local community.

We all here to Enrich Healthcare - for every patient, for every audience we engage.

As our Digital Marketing / SEO & Digital Content Manager, you will be at the forefront of shaping how our digital presence supports our mission, improves access to care, and drives business growth.

About the role

Your responsibilities will include to:

• take strategic and hands-on responsibility for the hospital’s digital marketing strategy and implementation, aligned to the wider marketing plan, and in compliment to the communication strategy.
• reporting to the Associate Director of Marketing & Sales and working alongside the Marketing & Communications Manager, you will lead the planning, execution and performance of our digital efforts across all our multiple platforms
• be responsible for developing and evolving our digital presence with the goal of increasing visibility, engagement, conversion and impact – particularly through SEO, content marketing, social media and PPC.
• manage our website (WordPress), social presence, digital agency relationships, content pipeline and reporting dashboards, always ensuring brand consistency and alignment with business KPIs. You will help grow our customer databases, explore how we can optimise engagement, while maintaining quality control and compliance to relevant regulations (like GDPR etc).

About you

The ideal candidate will have the following skills and experience:

• Educated to degree level in Marketing, Digital Media, Communications or related field with excellent English writing skill – both creative and technical.
• Demonstrable experience managing and improving complex, fact-based websites, ideally using WordPress, developing paid media campaigns with proven ROI, including Google Ads and social media ads.
• Experience working with CRM systems (e.g. Salesforce, HubSpot, or sector-specific platforms), with practical experience as to improving customer conversion, data segmentation, setting-up customer journeys to enable appropriate message automation.
• Excellent copywriting, content creation, and visual communication skills - adopting brand voice & tone with strong project management skills – highly organised, with a keen eye for detail.
• Insightful Data-led storyteller; experienced using analytics to inform campaigns & optimise performance.

For full details, please refer to the job description and person specification attached.

Benefits we offer

We are dedicated to making a positive impact on the lives of those around us – for our staff as well as our patients. To deliver outstanding healthcare our staff are one of the most important factors in our success.

We recognise that what’s important in work goes far beyond pay – including the environment you work in, the people you work with and the benefits and opportunities that come as part of a total reward package.

We are committed to enabling you to do the job you have been trained for in a superb environment with the best facilities and equipment available. We want our team to feel valued and have the opportunity to develop and grow with us, so we offer balanced rewards to support your current and future career.

Benefits include:

• 33 days annual leave inc of bank holidays, increasing with length of service and opportunity buy/sell leave
• Contributory pension scheme
• Life Insurance
• Private Medical Insurance (upon completion of probationary period)
• Employee Assistance
• OSDH Discount
• Free on-site parkin

Applicants must have the right to work in the UK. Please be advised that if you are invited to attend an interview, you will be required to provide proof of your right to work in the UK.

The closing date for applications is 13th July 2025 however, please note that we may close the advert earlier if there is a significant number of applications.

How to apply

Please submit your CV and a covering letter which includes a short-written response answering the following question:

“How will you help us Enrich Healthcare, as our new Digital Marketing / SEO & Digital Content Manager?”