Digital Marketing Platforms Manager

TN United Kingdom; Uxbridge; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An innovative company seeks a Digital Marketing Platforms Manager to lead the vision and strategy for their B2B marketing platforms. This role involves managing product backlogs, collaborating with stakeholders, and driving adoption of digital capabilities. Join a diverse team committed to inclusivity and sustainability, offering a supportive environment for professional development. With a focus on maximizing value for B2B customers, this position promises an exciting opportunity to influence digital marketing initiatives and contribute to a culture of shared knowledge.

Benefits

Annual Bonus and pay review

Hybrid working (3 days in-office, 2 from home)

Flexible hours

Personal holiday entitlement

Pension plan

Private healthcare

Product discounts

Qualifications

• Extensive experience in international IT project management using SAFe/Agile.
• Experience with marketing platforms as a Product Owner/Manager.

Responsibilities

• Define and drive the Digital Product vision and strategy.
• Manage content processes for website maintenance and development.
• Drive business adoption of digital platform capabilities.

Skills

IT project management

Product Owner/Product Manager experience

Knowledge of Jira

Agile methodologies

UX/CX skills

Strong communication skills

Analytical skills

Customer-focused approach

Job description

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Digital Marketing Platforms Manager, Uxbridge

Client: Canon

Location: Uxbridge, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 260d7f2cf28e

Job Views: 15

Posted: 28.04.2025

Expiry Date: 12.06.2025

Job Description:

The Digital Marketing Platforms Manager will be responsible for defining and driving the Digital Product vision, strategy, and roadmap, aligned with customer expectations and business marketing strategy.

This role provides overall ownership and understanding of business needs and external market capabilities to develop and implement Canon’s digital marketing platform initiatives.

Act as the Product Manager/Product Owner for all B2B Marketing Platforms (in accordance with SAFE methodology), including platforms such as B2B Website, C2C, Partner Portal, Marketing Automation, and gating solutions.

The focus will be on maximizing the value delivered through these digital products, specifically for our B2B customer audience.

Development Planning:

• Contribute to the overall B2B Digital programme.
• Capture business requirements and support their translation into technical requirements.
• Collaborate with stakeholders to prioritize requirements and schedule implementations.
• Develop future B2B strategy with Business Units, IT, and Canon NSO.
• Make daily decisions and influence small development projects.
• Own the product backlog and ensure it is forward-looking.
• Define User Stories and acceptance criteria.
• Manage defects and coordinate with Application Management for production issues.

Delivery:

• Manage content processes for website maintenance and development.
• Prioritize and schedule content updates with the publishing team.
• Oversee defects and enhancements, including roadmap delivery.
• Represent the business in development decisions.
• Coordinate testing and UAT deployments.
• Communicate releases and new business value to stakeholders.

Adoption:

• Drive business adoption of digital platform capabilities.
• Coordinate training with stakeholders and L&D teams.
• Use analytics to drive adoption and development.
• Engage in business development activities to promote platform usage.
• Analyze and report usage trends.
• Facilitate market adoption and manage local champion communities.
• Share best practices across markets.

What we offer:

Supportive environment with professional development, leadership that encourages exploration, and a culture of shared knowledge. Canon is committed to inclusivity, sustainability, and social responsibility, aligned with our Kyosei philosophy.

Benefits include:

• Annual Bonus and pay review
• Hybrid working (3 days in-office, 2 from home)
• Flexible hours
• Personal holiday entitlement and holiday purchase options
• Pension, private healthcare, product discounts, and other benefits

Join our diverse, innovative team at our HQ in Stockley Park, Uxbridge.

What we ask:

• Extensive experience in international IT project management (SAFe/Agile)
• Experience with marketing platforms and working as Product Owner/Product Manager
• Knowledge of Jira and Agile methodologies
• 3-5 years in digital product management, with specific experience in Website, Marketing Automation, or Partner Portals
• Proven UX/CX skills and experience working with cross-functional teams
• Strong communication, analytical, and customer-focused skills

You will need:

• High standards of accuracy
• Effective communication
• Customer focus
• Effective planning and organization
• Flexibility and results orientation