Digital Marketing Officer

MAYFLOWER THEATRE; Southampton; On-site; GBP 27,000 - 28,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Officer to enhance their marketing efforts. This role involves delivering engaging email campaigns, analyzing data to inform strategies, and ensuring the website is up-to-date with compelling content. The ideal candidate will possess hands-on experience with email marketing platforms and a solid understanding of marketing principles. Join a vibrant team dedicated to providing enriching cultural experiences and help shape the marketing landscape of a leading entertainment venue. If you are passionate about the arts and have a knack for digital marketing, this opportunity is perfect for you.

Benefits

Company Events

Company Pension

Employee Discount

Free Flu Jabs

Health & Wellbeing Programme

Life Insurance

Qualifications

• Experience with email marketing platforms and content management systems.
• Strong analytical skills and experience with audience segmentation.

Responsibilities

• Deliver marketing communications to promote shows and events.
• Analyze results of communications to shape future campaigns.

Skills

Email Marketing

Data Analysis

WordPress

Audience Segmentation

Adobe Applications

UK GDPR Compliance

Social Media Marketing

SEO Principles

Education

GCSE

CIM Accreditation

University-level Qualification in Marketing

Tools

CRM Tools

Google Analytics 4

Digital Advertising Platforms (Meta, Google Ads)

Job description

Job Description:

Job information Digital Marketing Officer from the Company Mayflower Theatre, this latest Digital Marketing Officer job vacancy is located in the city Southampton SO AP located in the country United Kingdom . This latest job opening is open to job seekers who have the latest education / graduate GCSE . Job Vacancies in this Marketing field have been opened and published up to the specified time.

Job Responsibility:

DIGITAL MARKETING OFFICERFULL TIME PERMANENT

Mayflower is the parent organisation responsible for the successful operation of two of the South Coast's most valued entertainment venues, Mayflower Theatre and Mayflower Studios. Collectively, we provide inspiring experiences to all.

Mayflower Theatre is the largest theatre on the South Coast with 2,271 seats in the auditorium. The Theatre's aim is to bring a diverse range of shows to Southampton. We present a mixture of spectacular touring productions, from musicals to dance, opera, drama, ballet and comedy.

Mayflower Studios is a cultural and community hub. We present family shows, dance, musicals, music, comedy, circus, cabaret, spoken word, and visual arts. We put participation at the heart of everything we do.

The role of Digital Marketing Officer is to support the marketing team in delivering effective email campaigns, data analysis, and website updates, as directed by the Digital Marketing Manager, promoting all that Mayflower offers — from shows and events to participation and corporate hospitality. This role sits alongside functions facilitated in the rest of the team such as campaigns, social media, press and publicity.

Digital Marketing Officer

Your main responsibilities will be:

● Deliver marketing communications to a wide range of audiences to promote shows, events and the organisation.

● Analyse and report on the results of communications to help shape future marketing campaigns.

● Keeping our website up-to-date with the latest content.

● Ensure that we have the right images and media in the right places to help sell our shows and events.

● Support the team with building digital social media, display and retargeted adverts.

Our ideal applicant will have:

Essential qualities

· Hands-on experience of working with email marketing platforms, website content management systems, especially WordPress, and CRM tools.

· Proven experience with audience segmentation for targeted communications.

· Analytical mindset and confidence in reporting and applying learnings.

· Skilled in Adobe applications or similar design tools.

· Firm grasp of marketing principles and a sound understanding of UK GDPR compliance.

· Strong interpersonal skills and ability to communicate with internal and external stakeholders.

· Experience with image asset creation and editing.

Desirable qualities

· A background in the arts and culture sector, and a love of theatre.

· CIM accreditation or university-level qualification in marketing.

· Experience running or supporting paid digital advertising campaigns (Meta, Google Ads).

· Demonstrable experience of using Google Analytics 4 to provide insight and context to marketing activity.

· Keen interest in personal development.

· Understanding or SEO principles and web accessibility standards.

Strong organisation and time management skills with an ability to balance short- and long-term work.

The role will be offered on a full time, permanent basis, at 37.5 hours per week. The salary for this role is up to £28,000 per annum plus benefits. The role is mostly standard office hours, but there will be a degree of evening and weekend work required at key moments in the team calendar. The role will be based between Mayflower Theatre and Mayflower Studios, as required.

How to apply:

Full details including job descriptions and how to apply can be found at https://www.mayflower.org.uk/about/jobs-and-opportunities/

We are committed to ensuring a fair process for all candidates. For more details, please see our Diversity and Inclusion statement on our website's jobs and opportunities page on the link above.

If you require any assistance or have any additional requirements to complete your application with the recruitment process, please contact the People & Culture Team at [e-mail] or on 02380 711800 ext. 0. You can also contact us with any further questions you may have.

Closing date: Sunday 18th May 2025. We reserve the right to close this vacancy early if we receive sufficient applications for the role, therefore if you are interested, please submit your application as soon as possible.

Job Type: Full-time

Pay: £27,000.00-£28,000.00 per year

Benefits:

• Company events
• Company pension
• Employee discount
• Free flu jabs
• Health & wellbeing programme
• Life insurance

Work Location: In person

Reference ID: DMO_0525

Keywords : Southampton jobs

Closed Date : 2025-06-04