Digital Marketing Officer

The Children's Society; Greater London; Hybrid; GBP 36,000 - 52,000; Full time

Benefits offered by this job

36 days annual leave

Enhanced parental leave

Pension matched up to 8%

Free counselling

Skills development

Volunteering time off (2 days/year)

Job summary

The Children’s Society is seeking a Digital Marketing Campaigns Lead to join our National Mobilisation team. You will deliver paid digital campaigns to drive donation income, lead generation and supporter engagement across our fundraising products.

You will lead campaigns for weekly lottery, Give Hope online shop and legacy marketing, and you will enable tracking and reporting using Google Tag Manager and Data Studio.

Qualifications

• Experience setting up and running paid social media campaigns across Meta and LinkedIn.
• Experience with Google Ads campaigns across Search and Performance Max.
• Setting up, managing and troubleshooting tags and triggers in Google Tag Manager.
• Reporting on campaign performance and making optimization recommendations.
• Strong communication and teamwork with internal and external stakeholders.

Responsibilities

• Deliver digital marketing campaigns to drive donation income, lead generation and supporter engagement.
• Lead paid digital campaigns for fundraising products (weekly lottery, Give Hope online shop, legacy marketing).
• Track performance of marketing activities using Google Tag Manager and data dashboards.

Skills

Paid social campaigns

Google Ads

Google Tag Manager

Campaign performance reporting

Team collaboration

Tools

Google Tag Manager

Google Ads

Meta Ads (Facebook/Instagram)

LinkedIn Ads

Google Data Studio

Job description

Location: Flexible within the UK (remote, hybrid or working from our London Old Street office or one of our regional offices). Occasional travel to London office will be required.

Benefits include but not limited to:

• 36 days’ annual leave, inclusive of flexible bank holidays, increasing with length of service
• Enhanced maternity/paternity leave
• We match up to 8% pension
• Free counselling service
• Opportunities to develop and widen your skills
• 2 days of paid volunteering time per annum to support another part of the organisation

About us:

The Children’s Society has been helping children and young people in this country for over 140 years. We deliver essential local services that provide safe, trusted support to children and young people during times of significant need.

Our Social Impact domain is built on shared values, diverse perspectives, and a flexible, people‑first approach. We work as one team, building strong relationships across the organisation to drive meaningful change for children and young people. With trust, wellbeing, and collaboration at the heart of how we work, you’ll join a culture that supports you to make a real and lasting difference, helping us move closer to our mission of improving the lives of children and young people.

About the role:

As this role sits within our Social Impact Domain, you’ll play a key part in our National Mobilisation team, delivering digital marketing campaigns to drive donation income, lead generation and supporter engagement.

You will lead paid digital marketing campaigns for some of our fundraising products for example our weekly lottery, our Give Hope online shop and legacy marketing.

A key part of the role will be enabling the National Mobilisation team to track performance of marketing and fundraising activities, that is why we’re looking for someone who is experienced in setting up and managing tracking in Google Tag Manager.

Key Skills and Competencies

To be successful in this role:

• You will have experience setting up and running paid social media campaigns across Meta and LinkedIn
• You will be experienced in Google Ads, having run campaigns across Google Search and Performance Max
• You will be comfortable setting up, managing and troubleshooting tags and triggers in Google Tag Manager
• You will be confident reporting on campaign performance, seeking out the best optmisations and communicating recommendations to colleagues
• You will be a great team player and can communicate well with internal and external stakeholders to deliver effective digital campaigns

It would also be an advantage if you have any of the following skills and competencies:

• You will have managed a Google Grants account and understand how to maximise the funding available to generate conversions
• You can set up dashboards and reporting in Google Data Studio

Closing date:

11.59pm on Sunday 4th October

Interviews:

W/C 12th October 2026

The Children’s Society is committed to safeguarding and protection of the children and young people we work with. As such, our safer recruitment process includes a Basic or Enhanced DBS check, 2 years of references, and additional vetting checks relevant to the role. We have a comprehensive range of policies and procedures in place to promote safeguarding and safer working practices across all areas of our organisation.

In support of our commitment to diversity and inclusion, shortlisting is carried out on an anonymised basis. Personal details are hidden from the shortlisting panel, and candidates are referenced by a candidate number only. As part of this process, we ask that your CV is anonymised before submission - this means removing personal information such as your name, contact details, age, and any other identifying details.

AI tools can support your application but only when used appropriately. You’re welcome to use them to improve clarity, structure, and research. However, overuse or misuse (e.g. inventing experience or using AI during assessments) may lead to rejection at any stage. We want to hear the real you - authenticity matters. IN3