Digital Marketing Manager: Multi-Channel Growth & Testing

South Western News UK; Greater London; On-site; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Free duty and leisure travel on SWR

Free leisure travel for partner and/or

75% discount on other train companies

Full training and development

Excellent pension

Job summary

South Western Railway is seeking a hands-on Digital Marketing Lead to drive performance across paid search, paid social, and display. You will partner with the Senior Digital Manager and media agency to run a test-and-learn agenda, optimise creative messaging, and report on overall digital sales across web and app.

You should have 3–5 years in digital marketing, experience managing budgets >£1m in e-commerce, and strong Excel/data skills.

Qualifications

• Hands-on expert in paid search and paid social with industry trends.
• Experience managing annual budgets above £1m in e-commerce.
• Proficient at measuring CPA, ROAS, ROI and performance metrics.
• Strong data reporting skills and attention to detail.

Responsibilities

• Manage performance across search engines, social and display; expand to new channels.
• Collaborate to ideate and execute test & learn plans; report results and forward plan.
• Improve performance creative to align with media strategy and KPI targets.
• Map audiences and opportunities; optimize audience governance.
• Oversee feed management for pricing and rewards deployment into paid media.
• Report on total digital sales across web and app; analyse volumes and ticket mix.
• Ensure GEO-optimized content and data-led content creation for AI/SEO.

Skills

Paid search

Paid social

Analytics

Excel

Tools

Google Ads

Meta Ads

Google Analytics

Job description

South Western Railway is seeking a hands-on Digital Marketing Lead to drive performance across paid search, paid social, and display. You will partner with the Senior Digital Manager and media agency to run a test-and-learn agenda, optimise creative messaging, and report on overall digital sales across web and app.

You should have 3–5 years in digital marketing, experience managing budgets >£1m in e-commerce, and strong Excel/data skills.