Digital Marketing Manager (Maternity Cover)

BNP Paribas Real Estate; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in real estate seeks a Digital Marketing Manager (Maternity Cover) to enhance brand visibility and drive growth. The role involves developing digital strategies, executing campaigns, and measuring performance. Ideal candidates will have a degree, B2B marketing experience, and strong communication skills.

Benefits

Competitive package

Dynamic work environment

Health and well-being benefits

Financial security benefits

Qualifications

• Proven track record in B2B marketing including digital channels.
• Experience or knowledge of the real estate sector is advantageous.
• Confident communicator with a proactive attitude.

Responsibilities

• Contribute to digital marketing plans aligned with business strategy.
• Plan and execute SEO/SEM, paid social media, and display ads.
• Measure campaign performance and optimize user journeys.

Skills

B2B marketing

Social media

Digital marketing

CRM expertise

Communication

Data analysis

Education

Degree or equivalent experience

Tools

MS Office suite

Job description

Digital Marketing Manager (Maternity Cover)

Join to apply for the Digital Marketing Manager (Maternity Cover) role at BNP Paribas Real Estate.

Role

The Marketing Manager will play a pivotal role in developing and executing digital marketing initiatives, focusing on the BNPPRE brand to enhance visibility and drive business growth.

At BNP Paribas Real Estate, we prioritize clients, innovation, and sustainability. Our Marketing & Communications team supports the business in meeting strategic objectives by bringing our services to market, engaging audiences, and strengthening the BNPPRE brand.

Responsibilities

• Contribute to digital marketing plans aligned with overall business strategy, providing advice and revising strategies as needed.
• Plan and execute campaigns including SEO/SEM, paid social media, and display advertising.
• Measure and report on campaign performance, using analytics to optimize customer interactions and user journeys.
• Support business development activities, including the implementation of Microsoft Dynamics and Key Account Management programs.
• Manage digital campaigns supporting lead generation, brand awareness, and content promotion.
• Collaborate internally to create and optimize web content for SEO and user experience.
• Assist in delivering key client events through targeted marketing efforts.
• Work with Research and PR teams to develop engaging content for digital platforms.

Accountabilities

• Implement BNPPRE’s brand campaigns, ensuring consistency and alignment with corporate messaging.
• Coordinate with HQ and BNP Paribas to promote the brand internally and externally.
• Build relationships with senior stakeholders.
• Stay updated on digital trends and recommend new technologies, considering impacts like AI and cookie-less environments.

Requirements

• Degree or equivalent experience.
• Proficiency in MS Office suite.
• Proven track record in B2B marketing, with social media, digital marketing, and CRM expertise.
• Experience or knowledge of the real estate sector is advantageous.

About You

• Confident communicator with resilience and a proactive attitude.
• Ability to simplify complex challenges and analyze data effectively.

We offer a competitive package, a dynamic work environment, and benefits supporting health, well-being, and financial security.

BNP Paribas Real Estate champions diversity and inclusion, committed to equal opportunity employment.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales