Digital Marketing Manager - Industrial Growth & AI-Driven

EF Recruitment; Oxford; On-site; GBP 45,000 - 65,000; Full time

Job summary

[Client] is seeking a Digital Marketing Manager to drive digital lead generation, pipeline growth, and brand visibility across the UK with occasional US support. You will plan campaigns, manage WordPress, develop SEO, and optimise content for AI search while building dashboards and CRM workflows.

The role requires hands‑on delivery of campaigns, strong Google Ads and analytics skills, and experience with LinkedIn Campaign Manager, marketing automation, and GDPR segmentation.

Qualifications

• Experience in industrial, technical, engineering, manufacturing, or business services.
• Hands-on delivery of digital campaigns and website management.
• Strong Google Ads, WordPress, SEO, and analytics skills.
• Ability to interpret data and turn insights into action.
• Experience with LinkedIn Campaign Manager and marketing automation.
• Photography, video, and content creation capability.
• Understanding of AI/LLM search optimisation.
• Event and exhibition support experience.
• CRM experience.
• Strong understanding of segmentation and GDPR.

Responsibilities

• Plan and optimise digital campaigns across email, paid social, web and manage end‑to‑end campaign delivery and performance reporting.
• Improve ROI through continuous testing and optimisation.
• Align activity with commercial and sales priorities.
• Manage and update the WordPress website - Improve UX, performance, and conversion rates.
• Develop SEO strategies to grow organic visibility.
• Optimise content for emerging AI/LLM search environments.
• Build dashboards and track digital KPIs.
• Analyse website and campaign data to generate insights and support data‑driven decision‑making across the business.
• Support planning and delivery of events, exhibitions, and conferences.
• Develop promotional plans and coordinate suppliers and internal teams.
• Manage timelines and deliverables.
• Coordinate brochures, product literature, presentations, and digital assets.
• Maintain brand consistency across all materials.
• Support photography, video, and visual content creation.

Skills

Digital campaign delivery

Analytics interpretation

Content creation

Event support

Brand consistency

Tools

WordPress

Google Ads

SEO

Analytics

LinkedIn Campaign Manager

Marketing automation

Job description

[Client] is seeking a Digital Marketing Manager to drive digital lead generation, pipeline growth, and brand visibility across the UK with occasional US support. You will plan campaigns, manage WordPress, develop SEO, and optimise content for AI search while building dashboards and CRM workflows.

The role requires hands‑on delivery of campaigns, strong Google Ads and analytics skills, and experience with LinkedIn Campaign Manager, marketing automation, and GDPR segmentation.