Digital Marketing Manager - Fixed Term Contract

Paragon Bank; Metropolitan Borough of Solihull; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Generous holiday allowance

Share Save Scheme

Profit related pay

Pension plan

Family friendly policies

Employee discounts

Volunteering day

Life assurance and personal accident

Job summary

Paragon Bank is seeking an experienced Digital Marketing Manager for a fixed-term 6-month contract to join our Group Marketing team. You will drive digital strategies across paid, social and SEO, optimise campaigns, and ensure assets are on-brand while collaborating with agencies and internal teams.

The role requires strong experience in GA4/GTM/Adwords, and a proven track record of delivering performance-driven marketing in the UK.

Qualifications

• Strong education background in or at least 3 years plus practice in Marketing, Digital or related field.
• Strong digital marketing experience across paid, social, SEO including significant experience of growing, optimising and improving paid media performance.
• Day to day experience of running paid media, SEO (content and technical) strategies.
• Relevant experience of working with agencies across digital marketing.
• Digital technology experience across GA4, GTM, Adwords and other relevant tools.

Responsibilities

• Support growth of direct-to-consumer propositions via development and implementation of digital marketing strategies.
• Deliver and optimise media campaigns across paid and organic channels with insight-led approach to drive commercial performance.
• Manage paid media campaigns with the media agency and evaluate effectiveness based on KPIs.
• Develop and implement comprehensive SEO strategies including keyword research, audits, content optimisation and link-building.
• Manage creation and delivery of assets for campaigns with internal/external teams ensuring on-brand output.

Skills

Marketing

Digital marketing

Paid media

SEO

GA4

GTM

Agency liaison

Tools

Adwords

Analytics tools

SEO tools

Job description

About The Role

A Platinum Investors in People employer and an award-winning UK bank, focused on growth. Our customers include savers and businesses across the UK and, working together, we use our specialist expertise to help them achieve their ambitions and build a sustainable future.

If you’re looking for an opportunity to join a Marketing team that is customer obsessed, numbers orientated and passionate about producing amazing creative whilst driving innovation, we’re looking for you! We’re looking for an experienced Digital Marketing Manager to join our growing Group Marketing function. You’ll be working with some super talented and creative people who love to drive the agenda but also have fun. Check out the role information and get in touch if it sounds exciting, we’re looking forward to hearing from you. This is a fixed term contract for 6 months.

We’re flexible, inclusive, committed to your wellbeing and passionate about you reaching your potential. Let’s grow together …

What you’ll be doing

• To support the growth of the direct-to-consumer propositions for Paragon Group via the development and implementation of digital marketing strategies.
• The role’s key purpose is to deliver and optimise media campaigns across paid and organic search, social, display and other channels with impactful creatives and insight led approach to drive strong commercial performance.
• With our media agency the role will be managing paid media campaigns and evaluate their effectiveness based on KPIs to ensure strong continual performance and optimisation
• Developing and implement comprehensive SEO strategies, including keyword research, technical audits, content optimisation, and link-building is a key part of the role
• Creatively the role will manage the creation and delivery of assets for all campaigns working with relevant internal and external teams to ensure they work hard and are on brand.

About You

What you’ll bring to the team

• Strong education background in or at least 3 years plus practice in Marketing, Digital or related field
• Strong digital marketing experience across paid, social, SEO including significant experience of growing, optimising and improving paid media performance. Highly detail-oriented with excellent organisational skills
• Day to day experience of running paid media, SEO (content and technical) strategies.
• Relevant experience of working with agencies across digital marketing.
• Digital technology experience across GA4, GTM, Adwords and other relevant tools

At Paragon, we value diversity and we’re excited to hear from passionate individuals like you!

Further information on the role can be found in the Purpose and Performance Profile (PPP), which is downloadable on this page.

Working hours

This is a full-time position, Monday to Friday from 8:30 am to 5:00 pm. We offer a hybrid work model requiring a minimum of 2 days per week in our office on specific days (Tuesday and Wednesday).

Inclusion
As a Disability Confident Employer, we want to ensure that our vacancies are accessible for everyone. If you have a disability, long term health condition or are neurodiverse and need us to adjust our recruitment process please get in touch with our recruitment team.

About Us

What can we offer you?

• Generous Holiday Allowance: Starting from 25 days and climbing to 30, you also get to enjoy a day off for your birthday, Christmas Eve, and New Year’s Eve. You can also buy or sell up to a week’s leave
• Share Save Scheme: Annually, you have the opportunity to buy shares in Paragon at a discounted rate
• Profit Related Pay: We share some of our annual profit with our eligible employees
• Pension Plan: We contribute up to 10% of your annual salary towards your pension
• Family Friendly policies : We offer enhanced parental pay and paid time off for fertility treatment
• Employee Discounts: Enjoy exclusive discounts on entertainment, travel, shopping, motoring and more
• Volunteering Day: Contribute to causes you care about with one volunteering day per year
• Life Assurance and Personal Accident Cover

Be flexible

We promote flexibility around how and where we work so that you can achieve a healthier work-life balance. We operate hybrid working, splitting our week between the office and home.

Be yourself

As an equal opportunities employer, we welcome diversity and care about inclusion. That’s why we want you to be your whole self at work. We believe an inclusive workplace is good for each of us, great for our customers and better for our business. Our Equality, Diversity and Inclusion Network meets regularly to share challenges, experience, and ideas to build a more equal, diverse, and inclusive business.

Be heard

We listen to your point of view, with our People Forum and regular employee surveys making sure you can use your voice and influence our future.

Be well

We will give you access to a range of tools and resources to support your wellbeing. This will include a digital GP service via our free Employee Assistance Programme, access to our Wellbeing team to connect you with the help you need to get more out of life and our Vitality at Work programme to provide you with discounted gym membership, fitness equipment and another multitude of wellbeing services.

Be better

We want you to reach your potential and, as a Platinum Investors in People employer, we’ll encourage you to learn and develop by building a personalised development plan together with your manager.