Digital Marketing Manager - Remote

Inizio Engage; England; Remote; GBP 45,000 - 60,000; Full time

Job summary

A growing EdTech company seeks a Digital Marketing Manager to enhance its digital presence and efficiency. This pivotal role requires extensive knowledge in SEO, content strategies, and paid media management. The ideal candidate will have a proven track record in digital marketing, aiming for substantial growth in organic traffic and conversion rates. Most work will be remote, with occasional meetings in Birmingham.

Qualifications

• Digital marketing experience with demonstrated success in SEO, CRO and paid media.
• Proven track record of building organic traffic and improving conversion rates.
• Experience managing monthly paid media budgets and reducing CPA.

Responsibilities

• Increase qualified organic traffic by 150% within 12 months.
• Improve conversion rate of high intent website form fills by 30% within 6 months.
• Reduce blended CPA by 30% through improved organic and paid mix.

Skills

SEO and GEO strategy and implementation

Content and link building strategy for SEO and GEO

Google Ads

Microsoft Bing Ads

YouTube advertising

Paid social media tools

Google analytics 4

Data analysis and reporting

Tools

Facebook Business Manager

LinkedIn Campaign

Job description

Overview

Join to apply for the Digital Marketing Manager - Remote role at Inizio Engage.

Our client is a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier. Currently heavily reliant on paid acquisition to drive growth. They are looking for a strategic Digital Marketing Manager to build their passive lead generation engine, reduce cost per acquisition and optimise the digital experience for their prospects.

The opportunity

This is a pivotal role for someone who wants to make their mark on a rapidly growing company - with a view of helping as many learners across the globe as possible. As a purpose and data-drive marketer, you\'ll be responsible for developing their organic presence, optimising their digital conversion funnel and making their paid media work smarter, not harder.

They do everything in-house, so they are looking for a technically skilled and strategic Digital Marketing Manager to help build sustainable growth through SEO / GEO optimisation, conversion rate optimisation and intelligent paid media management.

What success looks like

• Organic traffic growth: Increase qualified organic traffic by 150% within 12 months


• Conversion rate improvement: Improve conversion rate of high intent website form fills by 30% within 6 months and subsequent Opportunities by 12%


• Cost per acquisition reduction: Reduce blended CPA by 30% through improved organic and paid mix


• Lead quality enhancement: Improve lead-to-opportunity conversion rate through better targeting and qualification


• Revenue attribution: Establish clear attribution model showing marketing\'s contribution to pipeline and revenue

Skills and experience

Essential skills - advanced expertise

• SEO and GEO strategy and implementation


• Content and link building strategy for SEO and GEO


• Google Ads, Microsoft Bing Ads, YouTube advertising


• Paid social media tools, for example, Facebook Business Manager, LinkedIn Campaign


• Google analytics 4 and search console


• Data analysis and reporting


• Agile and fast-paced


• High standards and a keen eye for detail

Essential skills - proficient experience

• Local and international SEO


• UTM tracking and campaign attribution

Experience requirements

• Digital marketing experience with demonstrated success in SEO, CRO and paid media


• Proven track record of building organic traffic and improving conversion rates


• Experience managing monthly paid media budgets and reducing CPA


• Data-driven mindset with experience using analytics to drive decision-making


• Strong track record of cross-team collaboration, aligning marketing initiatives with wider business objectives


• Experience thriving in agile, fast-paced environments, with excellent communication skills and high standards of delivery

Working arrangements

• All company meetings, usually in Birmingham, circa every six weeks


• Marketing team meetings, usually in Birmingham, every month


• Opportunities to visit our learners at schools, colleges, etc


• Opportunities to attend our exhibitions


• The majority of time spent working from home with collaboration via Microsoft Teams

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• E-Learning Providers, Education, and Language Schools