Digital Marketing Manager - Christchurch

Harbour Hotels; Hurn; On-site; GBP 40,000 - 60,000; Full time

Job summary

A growing hospitality brand is seeking a Digital Marketing Manager to lead a dynamic team in designing and executing marketing strategies aimed at enhancing brand awareness and driving revenue. Ideal candidates will have over 5 years of experience in digital marketing for B2C sectors, with a strong background in performance marketing. Responsibilities include managing digital campaigns across various platforms while providing insights on improvement. A vibrant and bold approach is encouraged within the fast-paced environment, based in Christchurch.

Qualifications

• 5+ years' experience in digital marketing, ideally for B2C brands.
• Strong understanding of performance marketing strategies.
• Outstanding project management and communication skills.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Lead the digital marketing team in campaigns and activities.
• Manage brand's presence on key social media platforms.

Skills

Digital marketing campaigns

Performance marketing

Team leadership

Analytical skills

Communication

Project management

Tools

Google Ads

Meta Ads Manager

Google Analytics (GA4)

Salesforce Marketing Cloud

Umbraco

Job description

Digital Marketing Manager - Christchurch

Harbour Hotels is recruiting a Digital Marketing Manager to be part of our dynamic head office marketing team. We are offering a full-time position , based in our bright, open-plan office in Christchurch, Dorset .

We are looking for someone with experience leading a multi-disciplined team and good knowledge and experience of performance marketing, ideally for a B2C brand.

What you'll get up to :

• Working with the Head of Marketing develop and execute a comprehensive digital marketing strategy to drive direct bookings, revenue, and brand awareness across all digital channels.
• Leading the digital marketing team through campaigns and day-to-day marketing activities, including:
• Website content management
• Paid social advertising
• Paid search
• Email marketing and CRM
• Organic social media
• Managing Paid Media campaigns (PPC / SEM - Google Ads, Paid Social) to maximise ROAS and drive qualified traffic.
• Overseeing SEO strategy to improve organic search rankings, website traffic, and visibility for key search terms.
• Working with top photographers, videographers and a design team to create visually exciting digital content.
• Managing the brand's presence, content, and engagement strategy across key social media platforms (Instagram, Facebook, TikTok).
• Planning and supporting the senior digital marketing executive in executing email marketing and customer relationship management (CRM) strategies for guest acquisition, pre-stay communication and post-stay loyalty.
• Using tools like Google Analytics (GA4) to track, analyse, and report on key performance indicators (KPIs) like website traffic, conversion rates and overall campaign ROAS
• Staying up to date with emerging digital tools and platforms, digital marketing trends, new technologies, and sharing insights with the rest of the team.

Who you are :

• You have 5+ years' experience working on digital marketing campaigns for a B2C brand - a background in hospitality or travel and tourism marketing is a plus.
• You have expertise in core digital marketing platforms (Google Ads, Meta Ads Manager, GA4, Email / CRM platforms like Salesforce Marketing Cloud / Data Cloud and CMS platforms such as Umbraco).
• You have strong analytical skills, commercial acumen, and a creative approach to consumer engagement.
• You have excellent project management, communication, and stakeholder management abilities.
• You may have already gained experience leading a small team and are looking to develop your career.

Who are we?

Harbour Hotels is a growing, award-winning lifestyle hospitality brand in the south of England. We're bold, youthful and exuberant and we're not afraid to try new things and swim against the tide - and our marketing campaigns reflect this.

Our portfolio spans sensational coastal, country and city locations with a variety of exciting restaurant concepts and our HarSPA brand.