Digital Marketing Manager

Cairn Group Hotel; Newcastle upon Tyne; On-site; GBP 42,000 - 52,000; Full time

Benefits offered by this job

Discounted stays

F&B discounts

Spa & leisure discounts

Leadership development

Career development

Job summary

Cairn Group Central Support in the UK is seeking a commercially focused Digital Marketing Manager. You will own website management, digital performance, and CRM activity to drive direct bookings, engagement and commercial growth across our hospitality portfolio.

You will manage WordPress content, SEO, UX, testing and conversion, create landing pages, analyze performance with KPIs, collaborate with agencies, and explore AI-driven tools to improve customer experiences.

Qualifications

• Experience in digital marketing leadership is a plus.
• Strong understanding of SEO and UX principles.

Responsibilities

• Manage and optimise website content using WordPress CMS with focus on SEO, UX, and conversion.
• Create engaging digital content and landing pages to boost direct bookings and guest engagement.
• Analyse performance with KPIs and convert insights into actions to improve ROI.
• Collaborate with agencies and internal teams across PPC, paid social, SEO, web development and data.

Job description

Join Cairn Group – Where People Drive Hospitality Forward, Together

At Cairn Group, we're passionate about creating memorable guest experiences, and it all starts with our people.

We're looking for a commercially focused Digital Marketing Manager to join our Central Support team. With a strong focus on website management, digital performance and innovation, you'll play an important role in optimising our digital platforms, improving customer experiences and delivering activity that drives direct bookings, engagement and commercial growth across our hospitality portfolio.

Make Every Moment Matter

Every day is different, but every day you'll have the opportunity to make a positive impact. You will:

Manage and optimise website content using WordPress CMS, with a focus on SEO, website structure, user experience (UX), customer journeys, testing and conversion optimisation.

Create engaging digital content and landing pages, using digital copywriting and search optimisation to improve search and AI visibility, guest engagement, direct bookings and enquiries.

Use digital analytics, performance data and KPIs to monitor results, identify opportunities and deliver actionable insights that improve marketing effectiveness and return on investment.

Work closely with agencies, central and venue teams across PPC, paid social, SEO, web development and data, supporting agency briefs, campaign performance reviews and ongoing optimisation.

Support CRM and customer data activity including data segmentation, personalisation, testing, data integrations and GDPR best practice.

Coordinate digital marketing campaigns and projects across owned channels, contributing to wider marketing strategy and managing priorities, timelines and delivery across hotels, restaurants, spas, weddings, meetings and events.

Champion digital innovation, exploring emerging technologies, AI, personalisation platforms and new digital tools to improve customer experience, efficiency and marketing performance.

Bring Your Personality. We'll Help You Build Your Career.

We're looking for people who:

• Combine creativity with strong commercial awareness.
• Enjoy using data and insight to make informed decisions and drive results.
• Build strong relationships and collaborate effectively with a wide range of stakeholders.
• Take ownership of projects and deliver high-quality work with attention to detail.
• Stay curious about emerging digital trends, technologies and opportunities.
• Thrive in a fast-paced environment and can successfully manage multiple priorities.
• Want to make a visible impact within a growing hospitality business.

Why Cairn Group?

Our People First culture combines ambitious standards with genuine support, creating an environment where individuals are trusted to perform, encouraged to grow and recognised for the contribution they make. We believe success is built through collaboration, accountability and a shared commitment to excellence, giving our people the foundation to build long-term careers with purpose.

What you'll enjoy as part of the team

At Cairn Group, we recognise that our people are at the heart of our success. That's why we offer a range of benefits designed to support your wellbeing, reward your contribution, and help you build a rewarding career with us.

As part of the Cairn team, you'll enjoy:

• Discounted stays across our hotels and venues
• Food, beverage, spa and leisure discounts
• Access to retail, entertainment and lifestyle discounts
• Leadership and career development programmes
• Long service awards recognising your commitment and contribution
• Employee Assistance Programme offering confidential support whenever you need it
• Health Care Cash Plan
• Wellbeing resources and support
• Opportunities to develop and progress across our diverse hospitality portfolio

We're committed to creating an environment where people feel supported, valued and empowered to grow. Whether you're starting your career or taking the next step in leadership, Cairn Group offers the opportunity to build a career with purpose, alongside a team that's stronger together.

About Cairn Group Central Support

Cairn Group Central Support brings together the specialist teams that help our hotels, bars and restaurants across the UK perform at their best. Based across Newcastle and London, our teams work closely with colleagues across a diverse portfolio of independent venues and world-leading brands, including Hilton, IHG, and Marriott.

Join us and help support the business behind exceptional hospitality.