Digital Marketing Manager

ABL Recruitment; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

Join a leading global advertising and tech company as a Marketing Manager II in London. This high-impact role involves crafting digital marketing campaigns to engage advertisers and enhance customer experience. With a focus on data-led strategies, this is an opportunity to showcase your expertise in CRM, email marketing, and optimization within a collaborative environment.

Qualifications

• 4+ years in digital marketing.
• Strong experience in CRM or lifecycle campaigns.
• Data-savvy with Excel and basic SQL experience.

Responsibilities

• Design and deliver multi-step lifecycle marketing campaigns.
• Analyze campaign performance and translate insights into actionable improvements.
• Collaborate with cross-functional teams on marketing automation.

Skills

Digital Marketing

CRM

Data Analytics

Marketing Automation

Communication

Tools

Marketo

Salesforce Marketing Cloud

Eloqua

Job description

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Marketing Manager II | London (LHR16)
Contract: 7 months | Rate: £471–£559/day | Start: ASAP
Hybrid/Remote: TBC

An exciting opportunity has opened for an experienced Digital Marketing Manager to join a global leader in the advertising and tech space. This is a high-impact, high-visibility role supporting a growing B2B advertising division that’s focused on helping small and medium-sized businesses thrive through scalable, data-led marketing programs.
You’ll play a pivotal role in building and executing cross-channel digital marketing campaigns across email, mobile, and in-platform messaging. Working at the intersection of marketing, product, analytics, and tech, you’ll help craft targeted, automated journeys that inform, engage, and convert advertisers around the world.

Key Responsibilities
• Design and deliver multi-step lifecycle marketing campaigns that drive product adoption and customer engagement
• Use marketing automation tools and CRM platforms to personalize and scale communications
• Partner closely with global stakeholders across Marketing, Product, Sales, and Engineering
• Own and optimize one of the key advertiser journeys (e.g., acquisition, onboarding, retention)
• Analyze campaign performance and translate insights into actionable improvements
• Collaborate with tech teams on tool enhancements and feature rollouts
• Stay ahead of industry trends and bring fresh thinking to campaign strategy

Why this role stands out
• Shape global strategies for a fast-growing digital advertising business
• Gain exposure to both executional and strategic marketing initiatives
• Work in a high-energy, collaborative environment where no two days are the same
• Enjoy true ownership of marketing automation programs that directly impact customer experience and business growth
• Opportunity to develop and showcase skills in CRM, email marketing, data analytics, and omnichannel campaign management

Your background
• 4+ years in digital marketing, with strong experience in CRM or lifecycle campaigns
• Hands-on knowledge of tools such as Marketo, Eloqua, Salesforce Marketing Cloud, or similar
• Data-savvy, with intermediate to advanced Excel and basic SQL experience
• Strong communicator who thrives in cross-functional, fast-paced teams
• Confident working both strategically and tactically, with an eye for detail and optimisation

If you're a results-driven marketer with a passion for automation, insights, and customer engagement—this is your chance to step into a globally visible role with a real impact.