Digital Growth Marketing Manager - Commercial Training Programmes - up to £70K

ZipRecruiter; London; On-site; GBP 60,000 - 70,000; Full time

Job summary

A leading UK membership organisation seeks a Digital Growth Marketing Manager in London to drive training programs. You will launch and scale educational products, create marketing strategies, and manage campaigns across digital platforms. An excellent opportunity for a commercially minded marketer with strong digital skills.

Benefits

Fantastic benefits

Qualifications

• Degree in Marketing or Business, equivalent experience considered.
• Experience in commercializing training solutions.
• Familiarity with creative tools and digital marketing platforms.

Responsibilities

• Lead go-to-market strategy for training courses.
• Manage multi-channel marketing campaigns.
• Ensure Salesforce data is maintained and optimized.

Skills

Digital Marketing

Email Marketing

Content Management

Audience Segmentation

Campaign Performance Analysis

Social Media Trends

Education

Degree in Marketing, Business, or related discipline

Tools

Salesforce Marketing Cloud

Adobe InDesign

Photoshop

Canva

Job description

Job Description

Job Title: Digital Growth Marketing Manager – Commercial Training Programmes

Location: London (2 days in Liverpool Street Office)

Salary: £60-70K based on experience + fantastic bens

Role:

I am partnering with a leading UK membership organisation to find a strategic and commercially minded Digital Growth Marketing Manager. This individual will drive the professional training and development by launching and scaling educational products that directly support industry-wide learning, leadership and regulatory understanding. You will be commercially focused on driving revenue and sales through various marketing strategies.

Responsibilities:

• Lead the go-to-market commercial strategy for new and existing professional training and education courses. Key responsibilities include creating compelling marketing messages, leveraging digital platforms to drive sales and engagement, and identify target audiences.
• Create and deliver the end-to-end multi-channel marketing campaign strategy, ensuring alignment with commercial targets.
• Manage content updates and upkeep across the website, ensuring consistency with brand tone, messaging, and up-to-date information across all pages.
• Ensure all Salesforce data is maintained and optimised.
• Organise email marketing assets using Marketing Cloud.
• Assist in producing polished digital content, including video, live streams, photography, and written copy for web, social, email, and paid media.
• Safeguard the visual and brand standards across all digital outputs, upholding a cohesive and professional brand presence.

Requirements:

• Degree in Marketing, Business, or a related discipline is , though equivalent experience will be considered.
• Experience in commercialising training solutions is highly advantageous.
• Familiarity with creative tools such as Adobe InDesign, Photoshop, Canva, or similar platforms.
• Comfortable using digital marketing platforms, such as content management systems (CMS), customer relationship management tools (CRM), and email marketing software.
• Solid understanding of email marketing best practices, audience segmentation, and campaign performance analysis.
• Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud or equivalent).
• Well-versed in social media trends, tools, and tactics, with the ability to tailor content by channel.
• Commercially minded and able to take ownership of campaigns and manage the full process from concept through to delivery.