Homepage Marketing Manager, IN Homepage

Amazon; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

Amazon is seeking a Product Marketing Manager to join the India Homepage team. This role is responsible for driving strategic initiatives, optimizing campaigns, and engaging with customers to enhance their online shopping experience. The ideal candidate will have a strong marketing background and experience working in high-impact environments.

Qualifications

• 4+ years of professional marketing experience.
• Strong experience using data to drive improvements.
• Experience executing marketing campaigns from concept to completion.

Responsibilities

• Driving roadmap & program management for initiatives.
• Testing & driving cohort specific customer experiences.
• Leading high-value events as a point of contact for marketing.

Skills

Data Analysis

Project Management

Communication

Tools

Excel

Tableau

Job description

Are you customer obsessed, smart and analytical, strategic yet execution focused, entrepreneurial, and passionate about e-Commerce? Do you want to be a part of one of the fastest growing and most innovative e-commerce businesses? Are you interested in working in a high impact role? If yes, this opportunity will appeal to you. Come join Amazon India Homepage team as Product Marketing Manager, and help define the course of the Amazon businesses with Homepage as their 1st touch point.

We are looking for an entrepreneurial, innovative and analytical candidate, who must be able to work at the strategic level (using customer behavior and data to generate uber level strategies for building awareness, engagement & recommendations for our customers) and at the execution level (testing & optimizing campaigns & activation plans – with merchandising tools, automation tools, traffic tools). This candidate will have a strong understanding of all aspects of the product marketing funnel and possess great project management and influencing skills to work across multiple teams to achieve success. The successful candidate will be a strong communicator, great at meeting multiple deadlines, and comfortable with a varied set of software and data. The candidate should also be comfortable engaging with senior leaders in India and worldwide counterparts.
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Key job responsibilities
The Homepage Marketing Manager will be responsible for:
1. Driving roadmap & program management of initiatives across assets on IN Homepage
2. Testing & driving cohort specific CXs for the highly segmented IN customer bases; across the various assets of IN Homepage
3. Leverage moment marketing initiatives on the homepage to reflect relevance and sensitivity in our communication with customers
4. Leading HVEs as GW POC (Approach note, Allocation plan, Scheduling & Content Guidelines, Walk the Store sessions, etc.) for Tier-1/2 HVEs
5. Identify and leverage automation opportunities

Each of the above workstreams would entail providing a customer backward approach & view to leaders, coordinating with multiple partner teams across the organization for inputs, and aligning / driving the initiatives & providing Leadership updates on goal achievement.


About the team
IN Homepage aspires to be the leading destination for online shopping where customers head for inspiration and discovery that is personalized to their individual tastes and context. Our vision is to build Amazon.in homepage as 'My Amazon Homepage' for every customer; wherein we create an engaging and delightful experience for customers by providing them with a centralized location uniquely tailored to their needs reflecting the purpose of their visit and enduring interests, assisting them in continuing shopping journeys and inspiring discovery of new, relevant products or services each time they visit the store. We undertake initiatives to improve the customer experience based on customer signals gathered through user research, voice of customer (VoC) and data from past experiments.

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels

PREFERRED QUALIFICATIONS

- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.