Digital Marketing Manager

Silverfin; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

Join Silverfin as a Digital Marketing Manager to enhance our online presence and lead initiatives in a dynamic Fintech environment. You'll develop marketing strategies, analyze performance metrics, and oversee digital campaigns to drive growth and engagement across multiple platforms.

Benefits

Flexible benefits

Competitive salary

Office perks like coffee, snacks, and drinks

Qualifications

• Proven experience in digital marketing within SaaS/B2B contexts.
• Experience managing large-scale digital campaigns internationally.
• Strong background in lead generation and SEO/SEM.

Responsibilities

• Develop comprehensive digital marketing strategies and execute targeted campaigns.
• Analyze performance metrics and improve reach and engagement.
• Oversee and optimize paid media campaigns and execute social media strategies.

Skills

Digital marketing strategies

Performance analysis

SEO/SEM knowledge

Effective communication

Customer-centric approach

Tools

WordPress

Google Analytics

HubSpot

Job description

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Who we are?

Silverfin is a cloud-first solution that enables accountants to streamline significant parts of their workload and spend more time on value-adding activities. Silverfin automates a large chunk of repetitive tasks in financial services and improves communication with customers. Recognised as an industry leader, we won Deloitte Belgium’s Technology Fast 50 award in 2021 for most sustainable growth. Our headquarters are in Ghent, Belgium, with teams across the Netherlands, Luxembourg, and the UK. We serve a growing customer base, including the Big 4, in 15 countries with 180+ colleagues. Since November 2023, we are part of Visma, a European leader in cloud software, maintaining our autonomy and go-to-market strategies. We are an equal opportunity employer committed to diversity and creating an inclusive environment.

How would you support our success?

As a Digital Marketing Manager, you will enhance our online presence and lead digital marketing initiatives, working closely with sales, product development, and customer support to align strategies and drive growth. Your responsibilities include developing comprehensive digital marketing strategies, fostering internal and external relationships, and executing targeted campaigns on LinkedIn and Google.

Your responsibilities

• Become an expert in engaging accounting firms online, aligned with regional marketing plans and sector trends.
• Develop strategies for websites, SEO/SEM, paid advertising, and social media tailored to our target audience.
• Analyze performance metrics and implement improvements to optimize reach and engagement.
• Improve website functionality, user experience, and conversion rates through A/B testing.
• Manage SEO/SEM strategies to increase visibility and traffic.
• Oversee and optimize paid media campaigns.
• Execute social media strategies to foster community engagement and brand awareness.
• Monitor trends and adapt strategies accordingly.
• Analyze campaign data to refine marketing efforts.
• Stay updated on emerging digital marketing technologies and adopt innovative tools.
• Integrate digital strategies to enhance the customer journey online and offline.
• Implement lead generation and conversion campaigns.
• Foster a culture of collaboration and transparency, communicating campaign results and developing best practice guidelines. Train team members in digital marketing and automation workflows.

What would success look like?

• Improvements in digital channel performance, user engagement, and conversion rates.
• Increased website traffic, better SEO rankings, higher social media engagement, and improved lead metrics.
• Successful implementation of innovative strategies contributing to growth and brand visibility.
• Meeting or exceeding campaign targets, delivering ROI, and providing a positive customer experience.
• Regular KPI reporting and data-driven strategy adjustments.

Experience and Qualifications

• Proven experience in digital marketing within SaaS/B2B contexts.
• Experience managing large-scale digital campaigns internationally.
• Managing websites and digital channels effectively.
• Strong background in lead generation, SEO/SEM.
• Data-driven decision-making skills.
• Familiarity with tools like WordPress, Google Search Central, Google Analytics, HubSpot, and social media platforms.

Skills and knowledge

• Developing and implementing digital marketing strategies.
• Performance analysis and insight generation.
• In-depth SEO/SEM knowledge.
• Effective communication and collaboration skills.
• Ability to evaluate emerging technologies.
• Creative problem-solving skills.
• Customer-centric marketing approach.
• Proficiency with digital marketing tools.

Attitude and personality traits

• Proactive with a results-oriented mindset.
• Open to change and innovation.
• Collaborative and positive team player.
• Customer-focused interest, adaptable, resilient, detail-oriented, and motivating.

What’s In It For You?

• Opportunity to grow within a fast-paced, international Fintech company part of Visma.
• Team activities, personal growth opportunities, flexible benefits, and excellent office environments in Belgium, UK, Netherlands, and Luxembourg.
• Competitive salary, flexibility, and great benefits.
• Enjoyable office perks like coffee, snacks, and drinks.