Digital Marketing Manager

Adhesion; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading Digital Transformation company in Greater London seeks a Digital Marketing Manager. The role focuses on managing digital marketing campaigns, working with external agencies and internal stakeholders to enhance online presence. Ideal candidates have 4+ years in B2B digital marketing, particularly in the tech sector, and strong skills in content creation and data analysis. This hybrid position initially offers a contract of 9-12 months, with potential for permanent employment.

Qualifications

• 4+ years in a B2B digital marketing role, preferably in technology, SaaS, or IT consulting.
• Experience managing relationships and projects with external digital marketing agencies.
• Strong storytelling and writing skills with a portfolio of marketing content.
• Deep understanding of paid media and SEO strategies.
• Hands-on experience with HubSpot.
• Data-driven approach with budget management skills.

Responsibilities

• Act as primary contact for digital marketing agency.
• Develop campaigns with clear objectives and KPIs.
• Oversee paid media, SEO, and other digital initiatives.
• Manage and optimize marketing budget for paid activities.
• Lead creation of marketing collateral for Cloud services.
• Analyze campaign performance and present reports.

Skills

B2B digital marketing experience

Agency management

Content creation

Paid media strategy

Analytical mindset

Communication skills

Marketing automation

Cloud computing knowledge

Tools

HubSpot

SEO tools

LinkedIn Ads

Google Ads

Job description

Job title: Digital Marketing Manager - Cloud/Digital Transformation

Location: London - Hybrid

Would you be interested in working for an award winning, fast growth Digital Transformation and Cloud Services business? With an impressive expanding client list, the business has scaled up by 30% YOY for the last 3 years running!

Our client is at the forefront of technology, partnering closely with AWS and Google to deliver market leading Cloud Solutions. With no signs of slowing down they are also on course for another record year of growth in 2025!

This role is ideal for a proactive and detail-oriented marketing professional who excels in website management, digital and email marketing campaigns, and content management and optimisation.

You will be responsible for maintaining and improving their online presence in the UK&I, executing multi-channel digital campaigns, and ensuring marketing collateral aligns with their brand identity.

This role will initially be on a 9-12 month contract, with the view for it to become permanent before the end of the contract.

A bit about the role:

• Campaign Strategy & Agency Management (AWS, ServiceNow & Google Cloud):
• Act as the primary day-to-day contact for their digital marketing agency, ensuring they are aligned with our strategic goals.
• Work with the agency and key internal stakeholders to develop clear, insightful campaigns across pillars, outlining objectives, target audiences, messaging, and KPIs for each business pillar.
• Oversee the execution of paid media (LinkedIn, Google Ads), SEO, and other digital initiatives across pillars.
• Manage and optimise the marketing budget for paid activities, tracking spend and ensuring a strong ROI.
• Own organic social media posting and calendar for Cloud services
• Lead on the creation of high-impact marketing collateral exclusively for the Cloud services practice, including case studies, one-pagers, whitepapers, and ebooks.
• Craft compelling narratives that position the business as a leading Cloud services partner and thought leader.

Performance Analysis & Reporting

• Analyse campaign performance data from the agency and internal platforms (like HubSpot) to derive actionable insights.
• Prepare and present regular performance reports to the Marketing Director and key business stakeholders, demonstrating marketing's contribution to pipeline and revenue.

Stakeholder & Partner Collaboration

• Work closely with the Sales teams for AWS, ServiceNow, and Google Cloud to ensure marketing campaigns are aligned with their objectives and equip them with the necessary collateral.

A little about you

• Proven Experience: 4+ years in a B2B digital marketing role, preferably within the technology, SaaS, or IT consulting sector.
• Agency Management Experience (Highly Desirable): Demonstrable experience managing relationships and projects with an external digital marketing agency or freelancers.
• Content Expertise: A skilled storyteller and writer with a portfolio of high-quality content (e.g., case studies, whitepapers, blog posts). You are comfortable creating content for a technical audience.
• Strategic Campaign Knowledge: Deep understanding of paid media strategy (LinkedIn Ads, Google Ads) and SEO, with the ability to confidently brief and evaluate agency work.
• Hands-on experience with a marketing automation platform, preferably HubSpot.
• Analytical & Commercial Mindset: You are data-driven, comfortable with budget management, and can translate metrics into clear performance reports that prove ROI.
• Excellent Communicator: Strong written and verbal communication skills, with the ability to write effective agency briefs and collaborate with technical and commercial stakeholders.
• Autonomy & Ownership: A self-starter who can take initiative, manage multiple projects across different pillars, and thrive in a fast-paced environment.
• Cloud Knowledge (Advantageous): A strong understanding of the cloud computing landscape. Experience marketing AWS services is a significant plus.

If you're interested in finding out more, please don't hesitate and apply today!

Please also follow the Adhesion LinkedIn page to be kept in the loop for future roles!