Digital Marketing Manager

Harts Group; Greater London; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

50% Off all Food & Drink across all Ha

Company trips to meet suppliers

Holiday allowance increase plus 28+</p

Wagestream access

Cycle to Work

Volunteering day

Hospitality Action access

CODE discounts

Staff meals with openings

Job summary

Harts Group is seeking a commercially minded Digital Marketing Manager to lead the digital strategy across El Pastor, Quo Vadis, The Drop, and El Siete in Soho, London. You will drive campaigns across paid media, SEO, CRM and social channels to boost bookings and revenue.

The role collaborates with internal teams and external partners, manages content and conversion rate optimisation, and reports on performance with GA4 and advertising platforms.

Qualifications

• Minimum 3 years' experience in Digital or Performance Marketing within hospitality, lifestyle or agency settings.
• Strong working knowledge of GA4, Google Ads, Meta Ads Manager and SEO.
• Proven ROI-focused digital campaigns across paid media, CRM, email marketing and social media.
• Commercial mindset with ability to interpret data, identify opportunities and make decisions.
• Experience managing website content, conversion optimisation and digital reporting.
• Excellent organisational skills to manage multiple campaigns simultaneously.

Responsibilities

• Deliver digital campaigns across paid media, SEO, CRM and social channels to drive revenue.
• Collaborate with internal teams and external partners to achieve objectives.
• Develop and deliver digital marketing campaigns across paid media, SEO, CRM and social media.
• Manage website content, landing pages and conversion optimisation to improve bookings.
• Plan and execute email marketing campaigns to increase engagement and revenue.
• Analyse campaign performance with GA4, Meta Ads Manager and other tools and provide insights.

Skills

Digital marketing strategy

Analytics & data interpretation

Paid media management

SEO & content marketing

Email marketing & CRM

Tools

GA4

Google Ads

Meta Ads Manager

SEMrush

Looker Studio

Power BI

Job description

Digital Marketing Manager | El Pastor, Quo Vadis, The Drop, Two Drops & El Siete | Soho, London

We're looking for a commercially minded Digital Marketing Manager to lead the digital marketing strategy across El Pastor, Quo Vadis, The Drop and El Siete.

Meaningful Benefits At Harts Group

• Digital Marketing Manager Salary of £40,000 - £50,000 DOE
• 50% Off all Food & Drink across all Harts Group
• Company trips to meet our Top suppliers in Mexico, Spain and across the UK
• Increasing holiday allowance on top of your 28 days paid holidays
• Monthly food & drink tastings to keep your tastebuds busy
• Career development, 1-on-1 coaching and training opportunities
• Enhanced Maternity & Paternity packages
• Access to Wagestream Platform where you can access your wages early and manage your money
• A paid volunteering day to support our communities and causes that matter to you
• Cycle to Work Scheme
• Access to Hospitality Action to support your wellbeing in and out of work
• CODE membership with amazing discounts in the hospitality industry
• Test drive our new openings, you are invited to a brilliant meal with your team
• Working with a great group of individuals where you can be yourself and enjoy your career

The Digital Marketing Manager Role

• Working across the El Pastor Group brands, you'll be responsible for delivering digital campaigns that drive commercial performance, increase brand awareness and grow revenue.
• You’ll work closely with internal teams and external partners to:
• Develop and deliver digital marketing campaigns across paid media, SEO, CRM and social media.
• Manage website content, landing pages and conversion optimisation to improve customer experience and online bookings.
• Plan and deliver email marketing campaigns that increase customer engagement, repeat visits and revenue.
• Manage PPC, paid social and retargeting campaigns, continually optimising performance and return on investment.
• Feed into content creation and social media strategy across Instagram, Facebook and TikTok, balancing brand storytelling with commercial objectives.
• Build and manage relationships with photographers, videographers, creators and hospitality influencers to drive awareness and measurable results.
• Analyse campaign performance using GA4, Meta Ads Manager and other reporting tools, producing regular insights and recommendations.
• Work collaboratively with Sales and Operations teams to support business objectives and maximise revenue opportunities.

Working Pattern

Monday-Friday, 9:30am-6:00pm (1 day working from home)

2-3 evening events per month.

Requirements

• At least 3 years' experience in Digital or Performance Marketing, ideally within hospitality, lifestyle or agency environments.
• Strong working knowledge of Google Analytics 4 (GA4), Google Ads, Meta Ads Manager and SEO.
• Experience delivering ROI-focused digital campaigns across paid media, CRM, email marketing and social media.
• A commercial mindset with the ability to interpret data, identify opportunities and make informed decisions.
• Experience managing website content, conversion optimisation and digital reporting.
• Excellent organisational skills with the ability to manage multiple campaigns simultaneously.
• Experience with SEMrush, Looker Studio, Power BI or AI marketing tools would be advantageous but isn't essential.
• A genuine passion for hospitality, restaurants and creating exceptional guest experiences.

What Success Looks Like

• Consistent growth in revenue, bookings and customer acquisition.
• Improved website conversion rates and digital performance across all channels.
• Strong return on investment from paid media and marketing campaigns.
• Increased engagement and audience growth across social media, including TikTok.
• Clear reporting that demonstrates commercial impact and supports future decision making.
• Successful collaboration with internal teams, external partners and brand ambassadors to strengthen the El Pastor Group brands.

Harts Group Way

We’re excited to hear from candidates who bring curiosity, commitment, and a passion for Hospitality. We believe in creating an inclusive, diverse, and equal workplace where everyone is valued. In return, we offer competitive salaries, opportunities for career development, and continuous training, all within a supportive and friendly team where camaraderie and mutual respect are at the heart of everything we do.