Digital Marketing Manager

WeAreAspire; Bolton; Hybrid; GBP 42,000 - 65,000; Full time

Job summary

We Are Aspire Ltd in Bolton is seeking a Digital Marketing & CRM Specialist to drive full-funnel activities across web, paid media, SEO, CRM, and marketing automation for both B2B and B2C audiences. You will own measurement, optimisation, and campaign performance end-to-end.

The role requires broad digital marketing experience, CRM/automation familiarity, and strong GA4 ROI reporting skills; Salesforce experience is desirable.

Qualifications

• Broad digital marketing experience across web, paid media, SEO, CRM and automation.
• Strong understanding of GA4, attribution and ROI reporting.
• CRM/marketing automation experience; Salesforce desirable.

Responsibilities

• Manage and improve websites, landing pages and digital journeys.
• Plan and optimise paid search, paid social, display and integrated campaigns.
• Use CRM and automation to deliver targeted B2B/B2C communications.
• Map customer journeys from awareness to conversion with reporting.
• Experiment with AI tools to drive commercial value and test outcomes.

Skills

Broad digital marketing

CRM & automation

GA4 & ROI reporting

Stakeholder collaboration

Job description

I'm working with a fast-growing healthcare group on a newly-scoped Digital Marketing & CRM Specialist rol, a genuinely full-funnel position spanning web, paid media, organic search, CRM and marketing automation across both B2B and B2C.

This is a role built around connecting customer data, digital channels and integrated campaigns to drive visibility, engagement and conversion - with real ownership of how the journey is measured and optimised end-to-end.

What you'll be doing:

• Managing and improving websites, landing pages and digital journeys (SEO, CRM-O, user insight)
• Planning and optimising paid search, paid social, display and integrated campaigns
• Using CRM, segmentation and automation to deliver relevant B2B/B2C communications across nurture, re-engagement and retention
• Mapping and improving customer journeys from awareness through to conversion, with consistent attribution and reporting
• Staying close to emerging AI tools (e.g. predictive propensity modelling) and testing what actually drives commercial value

What we're looking for:

• Broad digital marketing experience across web, paid media, SEO, CRM and automation
• Working knowledge of CRM/marketing automation platforms - Salesforce experience desirable
• Strong grip on GA4, conversion tracking, attribution and ROI reporting
• Comfortable working with internal stakeholders and agencies to translate objectives into integrated activity

Hybrid working from Bolton.

We Are Aspire Ltd are a Disability Confident Committed employer