Senior Marketing Manager

WeAreAspire; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A fast-scaling B2B SaaS company in the United Kingdom is seeking a Senior Marketing Manager to lead the marketing function. This role involves developing go-to-market strategies, overseeing demand generation efforts, and managing a small team. The ideal candidate will have a strong background in B2B tech marketing and experience using CRM platforms. The position requires excellent communication skills and the ability to present at conferences and to stakeholders.

Qualifications

• Strong B2B SaaS or tech marketing background.
• Deep understanding of the B2B buyer journey.
• Currently operating at the Marketing Manager or Senior Marketing Manager level.

Responsibilities

• Lead the go-to-market strategy for a core product.
• Own the full marketing plan and strategy.
• Drive demand generation through digital, events, partnerships, SEO, and email marketing.

Tools

HubSpot

Job description

This is a rare opportunity to join a fast-scaling B2B SaaS business at a pivotal moment in its growth journey. Operating in the digital employee experience space, the company has evolved from delivering modern workplace solutions to building its own proprietary workforce platform, designed specifically to connect and empower employees.

As the Senior Marketing Manager, you'll own the marketing function in a hands‑on leadership role, driving growth for the business, taking a flagship SaaS product to market at a pivotal moment of growth.

The Role:

• Lead the go‑to‑market strategy for a core product, driving awareness, demand and sales pipeline
• Own the full marketing plan and strategy, with direct influence at the leadership level and a seat at the table reporting into the CEO
• Build, manage and inspire a small, high‑performing internal team of 2
• Drive demand generation through digital, events, partnerships, SEO, and email marketing
• Be the face of the brand at conferences, trade shows and industry events, presenting, networking and building credibility in the market
• Work closely with Sales, Product and Customer teams to align messaging, positioning and pipeline goals
• Take full ownership of the marketing budget, performance tracking and ROI
• Use AI and modern marketing tools to accelerate content creation and lead generation
• Create compelling sales collateral and enable the sales team to win

The Candidate:

• A true builder, someone who thrives in hands‑on marketing environments and enjoys creating momentum
• Currently operating at the Marketing Manager or Senior Marketing Manager level and ready to step into a role with real ownership
• Strong B2B SaaS or tech marketing background
• Deep understanding of the B2B buyer journey and how marketing directly fuels sales growth
• Confident and credible communicator who enjoys being front‑and‑centre for a brand
• Comfortable speaking at events, presenting to senior stakeholders and representing the company externally
• Commercially minded, proactive and driven, with the energy to push new ideas into the market
• Experience using CRM platforms such as HubSpot and applying AI within modern marketing workflows

We Are Aspire Ltd are a Disability Confident Commited employer