Digital Marketing Manager

SF Recruitment; Birmingham; On-site; GBP 35,000 - 55,000; Full time

Job summary

An innovative firm is seeking a Digital Marketing Manager to lead marketing strategies for a groundbreaking product launch. This pivotal role involves coordinating multi-channel campaigns, managing social media, and collaborating with external agencies. You will oversee branding efforts and content creation while ensuring alignment with business objectives. Join a dynamic team and make a significant impact in the marketing landscape, driving the company's success in the US market and beyond. If you're passionate about digital marketing and eager to shape a brand's identity, this is the opportunity for you.

Qualifications

• Strong understanding of digital marketing principles and best practices.
• Excellent project management skills to coordinate multiple campaigns.

Responsibilities

• Plan and execute marketing campaigns across multiple channels.
• Manage social media platforms and engage with the target audience.
• Oversee the company website and coordinate with developers.

Skills

Digital Marketing Expertise

Project Management

Communication Skills

Analytical Skills

Technical Proficiency

Adaptability

Education

Bachelor's Degree in Marketing or Related Field

Tools

HubSpot

Shopify

CRM Systems

Job description

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Senior Recruitment Consultant | Marketing, Communications and Digital Marketing | SF Recruitment

SF Recruitment is currently supporting a start-up business based in Birmingham to recruit a Digital Marketing Manager in the run up to a product launch. You will work with the CEO and be a key part in helping shape this companies marketing strategy and efforts, and support in launching an innovative and revolutionary product into the US and wider markets.

Job Description: As the Digital Marketing Manager, you will be instrumental in shaping and executing the company's marketing strategy. Your role will cover a wide range of marketing activities, ensuring cohesive and effective campaigns across various platforms.

Key Responsibilities:

• Campaign Coordination: Plan and execute marketing campaigns across multiple channels, including social media, email, website, and traditional media.
• Agency Liaison: Collaborate with external agencies to manage paid advertising campaigns and other outsourced marketing activities.
• Email Marketing: Develop and implement email marketing campaigns, starting internally and potentially expanding through subcontracted agencies.
• Website Management: Oversee the company website, coordinating with developers as needed to ensure optimal performance and content.
• Branding: Create and implement internal branding strategies to enhance company identity and culture.
• Social Media Management: Manage social media platforms, engaging with the target audience to build a strong online presence.
• Public Relations: Support PR activities to enhance the company's public image and media relations.
• Content Creation: Coordinate the creation of content for various marketing channels, ensuring consistency and quality.
• Awards and Recognition: Identify and pursue relevant industry awards to enhance the company's reputation.
• Event Management: Organise and execute marketing events to promote the company and its products.
• Software Management: Utilise marketing-related software and tools such as HubSpot, Shopify, and CRM systems to streamline operations.

Requirements:

• Marketing Expertise: Strong understanding of digital marketing principles and best practices.
• Project Management: Excellent project management skills to coordinate multiple campaigns and initiatives simultaneously.
• Communication Skills: Effective communication skills to liaise with internal teams and external agencies.
• Analytical Skills: Ability to analyse marketing data and generate actionable insights.
• Technical Proficiency: Familiarity with marketing software and tools, including CRM systems, HubSpot, and Shopify.
• Adaptability: Ability to quickly learn and implement new technologies, such as AI, to improve marketing efficiency.

Additional Responsibilities:

• Team Leadership: Lead daily stand-ups and weekly strategy meetings to ensure alignment and progress.
• Stakeholder Management: Manage and communicate effectively with internal and external stakeholders.
• KPI Reporting: Provide daily and weekly reports on key performance indicators (KPIs) to track progress and identify areas for improvement.
• Strategic Alignment: Ensure all marketing activities align with business objectives and are on track.
• Executive Reporting: Report to the CEO and receive instructions from the COO as required.
• Strategy Implementation: Consolidate and implement strategies agreed upon by the executive and wider teams.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Manufacturing and Technology, Information and Media

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