Digital Marketing Lead – Website and SEO

Five Rivers Child Care Ltd; Salisbury; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

25 days holiday

Company Pension Scheme

Blue Light Card

Simplyhealth medical cashback plan

Professional monthly supervision

Enhanced maternity leave

Long service awards

Values awards

Job summary

Five Rivers Child Care Ltd is seeking an experienced Digital Marketing Lead to own the website and SEO portfolio, driving visibility, user experience and conversion. You will collaborate with Content Marketing, recruitment and service leaders to deliver integrated digital journeys across multiple brands.

You will steer the SEO strategy, oversee technical health, and manage CMS projects, leveraging data and AI-assisted search to optimise performance while upholding Five Rivers' values and brand

Qualifications

• Significant experience managing websites, SEO and digital performance within a complex organisation.
• Strong technical knowledge of CMS platforms, website best practice and agency management.
• A data-led mindset, with the ability to turn insight into practical recommendations and measurable improvements.
• Knowledge of accessibility standards, user experience, conversion optimisation and evolving search behaviour.

Responsibilities

• Lead the strategy, governance and continuous improvement of Five Rivers' multi-brand website portfolio.
• Own our organic search approach, identifying opportunities across technical SEO, content, accessibility and emerging AI-assisted search.
• Act as our in-house website expert, providing advice, support and oversight for website performance, development and technical issues.
• Use audience, search, website and enquiry data to identify opportunities to improve visibility, user experience and conversion.
• Oversee website accessibility, technical health and complex CMS projects, ensuring our digital platforms are inclusive, compliant and effective.
• Work closely with the Content Marketing Lead, recruitment teams, service leaders and external partners to deliver joined-up digital journeys.
• Translate insight into action, prioritising improvements that support organisational objectives and deliver measurable outcomes.

Skills

Website management

SEO optimization

Digital analytics

CMS platforms

Stakeholder management

Conversion optimisation

Accessibility knowledge

AI-assisted search understanding

Collaboration

Data-driven mindset

Job description

Digital Marketing Lead – Website and SEO

Digital Marketing Lead – Website and SEO

Join Five Rivers and shape high-performing digital journeys that make a difference.

About the role

We're looking for an experienced Digital Marketing Lead – Website and SEO to take ownership of our digital estate and help more people discover the services, support and opportunities we provide. From foster carers and local authority partners to prospective colleagues, you'll play a key role in ensuring their journey with Five Rivers starts with a positive digital experience.

As a social enterprise, we're focused on creating lasting impact for children and young people. In this role, you'll use insight, data and digital expertise to improve how people find us, engage with us and take action.

What you'll do

• Lead the strategy, governance and continuous improvement of Five Rivers' multi-brand website portfolio.
• Own our organic search approach, identifying opportunities across technical SEO, content, accessibility and emerging AI-assisted search.
• Act as our in-house website expert, providing advice, support and oversight for website performance, development and technical issues.
• Use audience, search, website and enquiry data to identify opportunities to improve visibility, user experience and conversion.
• Oversee website accessibility, technical health and complex CMS projects, ensuring our digital platforms are inclusive, compliant and effective.
• Work closely with the Content Marketing Lead, recruitment teams, service leaders and external partners to deliver joined-up digital journeys.
• Translate insight into action, prioritising improvements that support organisational objectives and deliver measurable outcomes.

What you'll bring

• Significant experience managing websites, SEO and digital performance within a complex organisation.
• Strong technical knowledge of CMS platforms, website best practice and agency management.
• A data-led mindset, with the ability to turn insight into practical recommendations and measurable improvements.
• Knowledge of accessibility standards, user experience, conversion optimisation and evolving search behaviour.
• The confidence to challenge, influence and build strong relationships with stakeholders at all levels.
• A collaborative, values-led approach and a genuine commitment to continuous improvement.
• A passion for using digital channels to connect people with services that change lives.

Five Rivers is a values-led organisation committed to making a positive difference to children, young people and families.

• 25 days’ holiday plus 8 bank holidays each year
• Company Pension Scheme
• Blue Light Card
• Simplyhealth medical cashback plan
• Professional monthly supervision
• Enhanced maternity leave for employees with over 1 year’s service
• Long service awards
• Values awards

Hours

37 hours per week
Monday to Thursday: 9.00am–5.00pm
Friday: 9.00am–4.30pm

Five Rivers welcomes applications from people of all backgrounds and is committed to creating an inclusive workplace.

The Digital Marketing Lead - Website and SEO will own the performance, governance and continuous improvement of Five Rivers' website portfolio and organic search presence.

Using audience, search, website and enquiry data, the role will improve visibility, user experience and conversion, ensuring digital journeys support Five Rivers' strategic, recruitment and brand objectives.

Websites – This role will be responsible for the website strategy, governance and roadmaps. This role will be our in-house website expert and first point of contact for day-to-day management and technical issues.

The role holder will take ownership of our multi-brand website portfolio, responsible for website accessibility and technical health. The role holder will identify opportunities for innovation and implement complex CMS projects. With support from our website agency, you will optimise for user experience and conversions, ensuring our websites reflect our brand values and deliver our objectives.

SEO – The role holder will own the SEO strategy, identifying content and technical opportunities. The role holder will be responsible for AI-assisted search visibility and emerging search practice and work with relevant stakeholders to improve website performance.

You will develop and implement website updates that deliver consistent, effective and measurable SEO and user experience improvements, aligned with service needs and the brand.

Commercially aware and genuinely interested in Five Rivers and the topics we optimise for, you will use digital performance data to assess what is working and recommend improvements to our websites and SEO.

Working in line with Five Rivers policies and procedures, relevant legislation and national guidance, you will help promote a professional, ethical and values-led organisation.

Integrated Working

This role forms part of the Marketing & Communications Team, working with colleagues across all Five Rivers Services, driving Marketing excellence and delivering strategic objectives.

The role holder will work closely with the Content Marketing Lead to generate SEO optimised content and will also be a key contact working with our third-party website agency.

The role holder will also work closely with the Foster Carer recruitment team, our People Team (Recruitment) and many other stakeholders across the organisation to support the delivery of our Marketing Strategy

Digital Marketing Lead – Website and SEO