Content Marketing Lead

Five Rivers Child Care Ltd; Salisbury; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

25 days holiday

Company pension

Blue Light Card

Medical cashback plan

Professional supervision

Enhanced maternity leave

Long service awards

Values awards

Job summary

Five Rivers Child Care Ltd is seeking a strategic Content Marketing Lead to own the content approach and external editorial activity. You will turn priorities and audience insight into distinctive content that raises the charity's profile and demonstrates impact.

This hands-on role focuses on creating authentic stories with stakeholders, shaping narratives across channels, and ensuring the brand voice is consistent and credible. Apply to help tell stories that matter.

Qualifications

• Outstanding writing, editing and proofreading skills.
• Experience delivering content as part of integrated multi-channel marketing.
• Strong understanding of how content supports brand awareness, engagement and growth.
• Ability to lead content conversations and influence stakeholders.
• Editorial judgement and audience, channel and purpose understanding.
• Balance of creativity with commercial awareness and measurable outcomes.
• Original, human-centred content reflecting real experiences and impact.

Responsibilities

• Lead the development and delivery of a content strategy aligned with priorities and SEO.
• Create high-quality content across case studies, campaigns, brochures, social media and more.
• Uncover and share authentic stories with colleagues, foster carers and young people.
• Develop concepts and scripts for video, radio and multimedia projects.
• Adapt and repurpose content to maximise reach and engagement across channels.
• Turn complex information into clear, accessible content.
• Champion Five Rivers tone of voice across all outputs.

Skills

Writing

Editing

Proofreading

Content strategy

Multi-channel marketing

Audience insight

Job description

Shape our story. Strengthen our voice. Grow our impact.

Five Rivers is looking for a commercially focused and confident Content Marketing Lead to own our content marketing strategy and external editorial approach.

In this hands-on role, you will turn organisational priorities, audience insight and specialist expertise into distinctive, purposeful content. Your work will raise our profile, demonstrate our expertise, showcase our outcomes and impact, and help audiences understand what makes our social enterprise model different.

At Five Rivers, we believe every child deserves the opportunity to thrive. As a social enterprise, we reinvest in creating better outcomes for children, young people and families, and powerful stories help us show the difference that makes.

We're looking for a strategic and creative Content Marketing Lead to own our content approach and help bring our purpose to life through compelling, audience-focused content.

This is a hands-on role for someone who can spot a story, shape a narrative and create content that builds trust, strengthens our reputation and supports growth. You'll work across our services, turning insight, expertise and real-life experiences into content that engages, informs and inspires.

What you'll do

• Lead the development and delivery of a content strategy that supports organisational priorities, audience needs and SEO objectives.
• Create high-quality content across a range of channels, including case studies, campaigns, brochures, adverts, social media, email marketing and thought leadership.
• Work with colleagues, foster carers, education professionals and young people to uncover and share authentic stories that demonstrate our impact.
• Develop content concepts and scripts for video, radio and other multimedia projects.
• Adapt and repurpose content to maximise reach, engagement and value across multiple channels and audiences.
• Turn complex information into clear, accessible and engaging content.
• Champion and protect the Five Rivers tone of voice, ensuring everything we publish feels consistent, credible and human.

What you'll bring

• Outstanding writing, editing and proofreading skills.
• Experience developing and delivering content as part of integrated, multi-channel marketing activity.
• A strong understanding of how content supports brand awareness, engagement, lead generation and organisational growth.
• The confidence to lead content conversations, challenge thinking and influence stakeholders.
• Excellent editorial judgement and a keen understanding of audience, channel and purpose.
• The ability to balance creativity with commercial awareness and measurable outcomes.
• A passion for creating original, human-centred content that reflects real experiences and real impact.

Five Rivers is a values-led organisation committed to making a positive difference to children, young people and families.

• 25 days’ holiday plus 8 bank holidays each year
• Company Pension Scheme
• Blue Light Card
• Simplyhealth medical cashback plan
• Professional monthly supervision
• Enhanced maternity leave for employees with over 1 year’s service
• Long service awards
• Values awards

Hours

37 hours per week

Monday to Thursday: 9.00am–5.00pm
Friday: 9.00am–4.30pm

Ready to help us tell stories that matter?

Five Rivers welcomes applications from people of all backgrounds and is committed to creating an inclusive workplace.