SEO & Website Strategy Lead

Five Rivers Child Care Ltd; Salisbury; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

25 days holiday

Company Pension Scheme

Blue Light Card

Simplyhealth medical cashback plan

Professional monthly supervision

Enhanced maternity leave

Long service awards

Values awards

Job summary

Five Rivers Child Care Ltd is seeking an experienced Digital Marketing Lead to own the website and SEO portfolio, driving visibility, user experience and conversion. You will collaborate with Content Marketing, recruitment and service leaders to deliver integrated digital journeys across multiple brands.

You will steer the SEO strategy, oversee technical health, and manage CMS projects, leveraging data and AI-assisted search to optimise performance while upholding Five Rivers' values and brand

Qualifications

• Significant experience managing websites, SEO and digital performance within a complex organisation.
• Strong technical knowledge of CMS platforms, website best practice and agency management.
• A data-led mindset, with the ability to turn insight into practical recommendations and measurable improvements.
• Knowledge of accessibility standards, user experience, conversion optimisation and evolving search behaviour.

Responsibilities

• Lead the strategy, governance and continuous improvement of Five Rivers' multi-brand website portfolio.
• Own our organic search approach, identifying opportunities across technical SEO, content, accessibility and emerging AI-assisted search.
• Act as our in-house website expert, providing advice, support and oversight for website performance, development and technical issues.
• Use audience, search, website and enquiry data to identify opportunities to improve visibility, user experience and conversion.
• Oversee website accessibility, technical health and complex CMS projects, ensuring our digital platforms are inclusive, compliant and effective.
• Work closely with the Content Marketing Lead, recruitment teams, service leaders and external partners to deliver joined-up digital journeys.
• Translate insight into action, prioritising improvements that support organisational objectives and deliver measurable outcomes.

Skills

Website management

SEO optimization

Digital analytics

CMS platforms

Stakeholder management

Conversion optimisation

Accessibility knowledge

AI-assisted search understanding

Collaboration

Data-driven mindset

Job description

Five Rivers Child Care Ltd is seeking an experienced Digital Marketing Lead to own the website and SEO portfolio, driving visibility, user experience and conversion. You will collaborate with Content Marketing, recruitment and service leaders to deliver integrated digital journeys across multiple brands.

You will steer the SEO strategy, oversee technical health, and manage CMS projects, leveraging data and AI-assisted search to optimise performance while upholding Five Rivers' values and brand